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Ogilvy & Mather India takes top honours at AMES 2016

The three coveted Agency of the Year trophies for Effectiveness, Media Strategy and Digital Strategy were won by O&M India for being the best performing individual agency office in each section

 

BestMediaInfo Bureau | Delhi | May 31, 2016

Ogilvy-AME-Team2

The Asian Marketing Effectiveness & Strategy Conference and Awards, showcasing the most effective brand communications in the region, announced its 2016 winners at the Grand Hyatt Singapore this evening. A total of 2 Platinum, 16 Gold, 49 Silver and 58 Bronze trophies were awarded to 71 different campaigns across 13 countries. India led in the medal count with 30 trophies, followed by China and Australia.

The three coveted Agency of the Year trophies for Effectiveness, Media Strategy and Digital Strategy were presented to Ogilvy & Mather India for being the best performing individual agency office in each award section.

Piyush Pandey Piyush Pandey

Piyush Pandey, Executive Chairman & Creative Director – South Asia, Ogilvy & Mather, said, “I’m delighted with Ogilvy & Mather India’s historic performance at the 2016 AMEs. These results give me double delight as I have maintained right through my career that creativity is only great if it is effective. This is the principle on which Ogilvy & Mather works and will continue to work in the years ahead. It is also a remarkable achievement for the young talent at Ogilvy that made this happen. In this new age, it is also great to see our digital work live up to the creative spirit of Ogilvy.”

Kunal Jeswani Kunal Jeswani

Kunal Jeswani, Chief Executive Officer, O&M India, commented, “I’ve said it before and I’ll say it again – we are here to produce business results for our clients. The fantastic AME 2016 wins today are the result of an agency culture that we have carefully built over the last decade. A culture where creativity is everyone’s responsibility and effectiveness is everyone’s goal. It is particularly wonderful to see Ogilvy India recognised as the best in Asia for Advertising Effectiveness, Digital Strategy and Media Strategy at the highest, most respected forum in Asia – the AME Awards. This achievement belongs to our clients as much as it belongs to our people.”

The Effectiveness jury, led by Aparna Sundaresh, Global Brand Development Director for Paddlepop and Max at Unilever, awarded 6 Gold, 15 Silver and 23 Bronze trophies from the 135 shortlisted entries. “The winning entries stood out amongst a pool of high quality entries at AMES 2016. All winners have a strong idea that emanated from a thought provoking insight and demonstrate inspiring creative thinking coupled with a razor-sharp focus on effectiveness. Big congratulations to the winners and hope they continue to inspire outstanding work in Asia,” said Sundaresh.

From a list of 71 contenders, the Media Strategy jury selected 3 Gold, 12 Silver and 13 Bronze trophies. Jury President, Rachelle Berges, Head of Media and Connections, Integrated Marketing Communications at Johnson & Johnson, commented, “The potential to engage consumers is expanding and rapidly evolving, this makes it a super exciting and challenging time for media strategists. This year, many of the campaigns which won awards also leveraged social activism to fuel the amplification of the idea. They harnessed technology, data and the most salient strength of each media to create fluid platforms for the story to evolve. The crafting of truly integrated campaigns and flawless execution are what drives effectiveness and real business results. Congratulations to the 2016 winners for achieving this truly significant task.”

The Digital Strategy jury, chaired by Gerald Ang, former Global Digital Leader at General Electric, gave out 2 Gold, 11 Silver and 12 Bronze awards from a shortlist of 73. Gerald said, “We were looking for programmes that were insights driven, innovative and had a good digital strategy. More importantly, it had to be contextual to the market and demonstrate business results. We've seen some good entries and some less compelling ones. But overall, we felt good about the winners and hope this would encourage future entries to push the boundaries of marketing."

Sunita Venkataraman, Director of Market Insights & Strategy, Asia Pacific and Japan, Intel Corporation, led the Data & Analytics and e-Commerce jury which awarded 1 Platinum, 3 Gold, 7 Silver and 8 Bronze trophies for Data & Analytics, and another Platinum, 2 Gold, 4 Silver and 2 Bronze for e-Commerce. Venkataraman commented, “I was very happy to see the quality of entries submitted from across Asia. Many countries were represented and many industries. The award-winning entries are truly best in class and represent world class thinking and execution.”

The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group.

Visit www.ames.asia for the full list of winners.

The Ogilvy wins:

Gold

  1. Effectiveness - Charities, Public Health & Safety & Public Awareness Messages: #EndAcidSale – Make Love, Not Scars
  2. Digital Strategy - Charities, Public Health & Safety & Public Awareness Messages: #EndAcidSale – Make Love, Not Scars
  3. Digital Strategy - Lifestyle: Ilha de Calma – Daman & Diu Tourism

Silver

  1. Effectiveness - Small Budget Marketing Campaign: #EndAcidSale – Make Love, Not Scars
  2. Effectiveness - Sustained Success: The Joy Exchange - The Akanksha Foundation
  3. Digital Strategy - Digitally Integrated Campaign: Ilha de Calma – Daman & Diu Tourism
  4. Digital Strategy - Social: #EndAcidSale – Make Love, Not Scars
  5. Digital Strategy - Video: #EndAcidSale – Make Love, Not Scars
  6. Media Strategy - Charities, Public Health & Safety & Public Awareness Messages: #EndAcidSale – Make Love, Not Scars
  7. Media Strategy-Branded Content: #EndAcidSale – Make Love, Not Scars

Bronze

  1. Effectiveness - Charities, Public Health & Safety & Public Awareness Messages: A For Anthem, The Akanksha Foundation
  2. Media Strategy - Digital Media: #EndAcidSale – Make Love, Not Scars
  3. Media Strategy - Small Budget Media Campaign: A for Anthem, Akanksha Foundation
  4. Media Strategy - Social: #EndAcidSale – Make Love, Not Scars

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