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Neo@Ogilvy India appoints Head – Analytics & Insights

Ankush Talwar moves to the agency from Flipkart where he was Analytics Leader

BestMediaInfo Bureau | Mumbai | May 13, 2016

Ankush Talwar Ankush Talwar

Neo@Ogilvy India has appointed Ankush Talwar as Head - Analytics and Insights.

Talwar, who was an Analytics Leader with Flipkart before joining Neo@Ogilvy, has more than 12 years of experience in Data Science, Analytics and Insights.  At Neo, Talwar will develop and scale the analytics capabilities for digital and performance and media.

Rajesh Bhatia Rajesh Bhatia

Rajesh Bhatia, President and Country Head, Neo@Ogilvy, India, said, “The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankush who will lead Neo@Ogilvy’s journey into analytics.”

Talwar has experience in incubating and building world class analytics and data science units. His work experience spans multiple industry sectors, like ecommerce, retail, banking and utilities, where he created the ability to grow on the path of data driven decision making, to save marketing costs.

In his last role, Talwar was the Head of Customer and Brand Strategy Analytics at Flipkart, where he was responsible for enabling company-wide deep customer understanding based on vast amounts of transaction, visits and views data. He was instrumental in providing deep insights about Customer NPS (Net Promoter Score) and support, moving it northwards to be among the largest ecommerce portals in India.

During his stint at Payback, Talwar led the Insights and Analytics teams for the largest loyalty network in India. Rewarded multiple times for his contributions, he created a suite of predictive solutions to predict the Next Logical Customer Spend, thus enabling the Next Best Action from brands and clients. Along with his team, he delivered the first Digital Consumer Spend Bureau for India. He was also the brain behind delivering an incremental Rs 500 crores revenue for India’s largest retail chain.

His experience includes working with some of the best Fortune 500 companies and Tech startups, including Accenture and American Express, where he started and scaled advanced analytics teams from just a handful of members to more than 50 data science and analytics professionals. He also created models for complicated consumer marketing problems like Lifetime Value and Spend Intent.

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