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Life OK announces ‘Savdhaan India Samman’

The awards named after the channel’s flagship show will felicitate real life heroes who have helped to create a safer society by fighting crime

BestMediaInfo Bureau | Delhi | May 2, 2016

Savdhaan-India-Sammaan

Life OK’s flagship show ‘Savdhaan India’ has brought real life crime stories into the homes of its viewers over the last four years to raise awareness about crime. The show purports to make India crime free and has now announced the ‘Savdhaan India Samman’ to honour real life heroes who have helped to fight crime and create a safer society.

Like OK has called on all Indians to come forward and share stories of heroic deeds in their homes, locality or city, be it in the way of educating people of crime, creating awareness of crime or organizing a movement against it. The winners will be felicitated at a gala event later next month. Entries need to be sent to http://sammaan.hotstar.com.

Commenting on the initiative, Life OK spokesperson said, “What has made Savdhaan India an iconic brand is that it has not only raised awareness about how crime can be prevented but has also instilled confidence that one can indeed fight back, which is a very empowering feeling. As the show completes four glorious years we are delighted to announce the launch of ‘Savdhaan India Samman’ awards. These awards will felicitate and honour people from daily walks of life who have worked towards creating safer societies, communities and most importantly keeping their own families safe from crime.”

Life OK will be promoting the awards through a 360-degree approach through its own channel and the Star India network. The campaign will also entail a robust digital and social media presence to engage with audiences at different touch points.

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