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Kotak Mahindra Bank gives OOH AOR to Kinetic & Madison Media

The Rs 15-crore account will be handled by both the agencies on an equal split

Archit Ambekar | Mumbai | May 28, 2016

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Kotak Mahindra Bank recently concluded a multi-agency pitch for its out-of-home (OOH) AOR. Sources close to the development confirmed to BestMediaInfo.com that the Rs 15-crore account will be handled equally by Kinetic and Madison Media.

The account was previously handled by Madison Media and DDB Mudra. DDB Mudra lost the pitch to Kinetic, a WPP company, this time.

The account will be handled by the two agencies for a year.

Info@BestMediaInfo.com

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