The Rs 15-crore account will be handled by both the agencies on an equal split
Archit Ambekar | Mumbai | May 28, 2016
Kotak Mahindra Bank recently concluded a multi-agency pitch for its out-of-home (OOH) AOR. Sources close to the development confirmed to BestMediaInfo.com that the Rs 15-crore account will be handled equally by Kinetic and Madison Media.
The account was previously handled by Madison Media and DDB Mudra. DDB Mudra lost the pitch to Kinetic, a WPP company, this time.
The account will be handled by the two agencies for a year.