MediaCom alone bagged three Gold and a Bronze, while Initiative and PHD won a Silver each at the Rome Cavalieri in Italy
BestMediaInfo Bureau | Mumbai | May 23, 2016
Three Indian media agencies -- MediaCom, PHD and Initiative -- have bagged six medals at the 2016 Global Festival of Media Awards Hosted at the Rome Cavalieri in Italy. MediaCom grabbed three gold and a bronze for its campaign titled ‘Removing the stains of social inequality’ for P&G’s detergent brand Ariel.
MediaCom’s three gold are in the categories -- Best Launch Campaign, Best Engagement Strategy and Best Communications Strategy-- while the bronze has come in The Effectiveness Award category.
PHD has won a silver for the campaign ‘Lo kar lo baat’ for the brand Active Wheel, while Initiative grabbed the silver for 'The Cleanliness Revolution' in India campaign for Dettol.
Globally MediaCom took home 11 awards; four gold, three silver and four bronze. A total of 29 agencies’ works were shortlisted for the awards across 24 categories. From India, five media agencies’ works were shortlisted over 13 categories in the 2016 edition of the awards.
In its ninth edition, The Festival of Media celebrates the best in media thinking and effectiveness on a global scale which is specifically created to provide a platform to promote the best in class work globally. It is the only awarding body that is dedicated to the evolution of media, celebrating the best in media thinking and communications across the world.
A senior panel of agency heads and global and regional brand marketers judged the entries; this panel had included one Indian head-honcho -- Ranjan Bargotra, President, Crayons Advertising, India. The categories were split between two juries and the judging rooms were chaired by Allan Soares, Harley Procter Brand Director, P&G and Sara Mansfield, VP Media, Europe and Latam and Global Operations, Unilever.
Mark Heap, CEO, MediaCom APAC, said, “This is a fantastic achievement, I am so pleased that we’ve received global recognition for our work within the region. Each and every year we see the quality of the work entered into Festival of Media rise. It’s a big achievement for us within APAC and I am especially pleased that we have been able to contribute so effectively to our global network and their overall score. I’m thrilled for our people as our success is due to the hard work they do each and every day.”
MediaCom India’s campaign “Ariel removed the stains of social inequality” challenged the norm by asking men in India “Is Laundry only a woman’s job?”
Debraj Tripathy, Managing Director of MediaCom India, said, “This is another wonderful recognition for the high quality work that we deliver for our clients. We have been consistently winning across international award forums. Congratulations to each and every member of the MediaCom India team. Super thrilled.”