India bags 2 gold and 7 finalists at Montreux

PHD India won gold for Best Use of Mobile Media for HUL's 'Rin Career Ready Academy' while Dainik Bhaskar Group's film 'Zid karo, Duniya Badlo' won gold for girl child literacy

BestMediaInfo Bureau | Delhi | May 12, 2016

The 27th edition of Golden Award of Montreux Advertising Festival was held last week on the picturesque Lake Geneva in the pretty resort town of Montreux, famous for its jazz festival and once home of icons like Freddy Mercury, Charlie Chaplin and Vladimir Nobokov.

Creative agencies enter this Global Festival from all over the world with a higher share of American and European participation. Indian interest and performance in Montreux have grown over the years.

Indian work sparkled with two gold awards for Hindustan Unilever and Dainik Bhaskar Group. PHD India won a gold for Best Use of Mobile Media for its Rin Career Ready Academy while Dainik Bhaskar Group's film 'Zid karo, Duniya Badlo' on girl child literacy won a gold in the Corporate Film category.

There were seven finalists from India, which is very creditable since Montreux does not have a tradition of silver or bronze. A finalist works like a metal there.

Indian finalists included SAP for its Direct Marketing project on Discover; two finalists for Jagran Prakashan's 'A newspaper initiates a quest' and 'Creating a newspaper for the future'; PHD's 'Vande Mataram' for Hindustan Unilever; ITSA's 'People's Print' work on HCL 'Relationship beyond the Contract'; and two finalists of Zee Entertainment Enterprises in TV Film for their promos on Border and Credit Card.

BBDO New York was once again the most successful agency at the Montreux Festival for their work on Mars Chocolates, GE, Fedex and Footlocker. Other prominent winners were Leo Burnett Germany, Arnold Worldwide USA, Otto GmbH, Havas Worldwide and AMVBBDO UK.

The films category was dominated by BBDO TV films Crisper and Marilyn on Mars Chocolate, Leo Burnett's 'One Second' film on Dunlop and two delightful Diageo films by AMVBBDO UK.

BETC Paris dominated the Print and Direct category with two gold in Print for Petit Bateau and Evian and a Direct Response Gold for Canal +.

Montreux Festival is a precursor to Cannes and every year many Cannes aspirants test their work at Montreux. After India's creditable haul at D&AD, One Show and Montreux, all eyes will now be on Cannes for an encore.

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