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GEC Watch: Star Plus regains top slot in Week 17, pushes Colors to No. 2

The Kapil Sharma is the fifth most watched show but Sony continues to languish at the bottom of the pile. Sony Pal continues to lead the FTA flock

BestMediaInfo Bureau | Mumbai | May 6, 2016


Getting some relief from the Indian Premier League impact, the Hindi general entertainment channels (GECs) have brought back viewers to some extent. Meanwhile, even though ‘The Kapil Sharma Show’is the fifth most watched show in Week 17 of BARC ratings, Sony Entertainment Television continues to languish at the bottom of the top Hindi GEC spile.

The situation remains the same among the top programmes on Hindi movie channels, wherein various IPL matches are listed in the top five programmes for the week. Additionally, as in last week, in the list of top 10 channels across genres, Sony Max has remained at the top purely on the back of IPL.

According to select data shared by BARC India for Week 17 for Hindi GECs (April 23-29, 2016) {HSM: NCCS All: 4+ Individuals: BARC India base – All India (U+R), Impressions (000s)}, Star Plus moved back on No. 1 with 692202 Impressions, up from last week’s 628039 Impressions.

Colors stepped back at the second slot with 679642 Impressions, despite an increase in numbers from last week (670523 Impressions).

Zee TV, however, has retained its No. 3 position garnering 533468 Impressions, down from last week’s 539218 Impressions.

Life OKhas gained numbers, clocking 478240 Impressions, ahead of last week’s 452797 Impressions.

Sony Pictures Networks’ channel SAB TV is at No. 5 with a gross viewership of 359899 Impressions, marginal increase from Week 16’s 359090 Impressions.

Sony Entertainment Television has gained immensely with 347921 Impressions (last week -278738 Impressions) on the back of its highly anticipated property ‘The Kapil Sharma Show’. The channel still remained at No. 6.

FTA Channels

Sony Pal continued to gain viewership in Week 17, despite the IPL, maintaining its number one spot among the free to air channels, garnering 548932 Impressions, slightly more than lastweek’s 531196 Impressions.

Star Utsav has climbed up to No. 2 garnering 482952 Impressions in the current week, a significant rise from last week’s 419544.

Zee Anmol slipped to No. 3 due to the decline in numbers from 513643 Impressions (Week 16) to 474113 in the current week.

Rishtey, in turn, has moved to the last spot of the FTA flock with 411338 Impressions (435574 Impressions)

Top 5 Programmes

The most anticipated property on Hindi GECs, ‘The Kapil Sharma Show’, debuted on April 23 on Sony Entertainment Television. The show grabbed considerable viewership to be listed as the fifth most watched show.

Other than that, the Hindi fiction shows extended their reign in the top five shows list in Week 17.

As per select data {HSM: NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals: BARC India base – All India (U+R)}, Colors’Naagin remained the most viewed programme with 16319 Impressions (Last week 15787 Impressions).

Star Plus’ YehHaiMohabbatein climbed to No. 2 with 11566 Impressions, a marginal increase from last week’s 10502 Impressions.

Zee TV’s KumkumBhagya slipped by one ranking to attain the No. 3 spot with 11208, despite a marginal rise from 11050 Impressions that it garnered last week.

Star Plus’ SaathNibhanaSaathiya went up to grab fourth position with an average viewership of 10515 Impressions.

Sony’s The Kapil Sharma Show made an entry to the top five shows list with 8943 Impressions.


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