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GEC Watch: Colors is back at No. 1 slot

All pay and FTA channels except Zee TV and Zee Anmol witnessed decline in viewership in Week 18 of BARC ratings

BestMediaInfo Bureau | Mumbai | May 12, 2016

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Colors has again topped the Hindi general entertainment channels despite a decline in its viewership in Week 18 of BARC ratings. Owing to a bigger loss of viewership than Colors, Star Plus has slipped to No. 2 position while Zee TV witnessed a significant growth in viewership.

Sony, which witnessed a significant jump in viewership in Week 17 on the back of ‘The Kapil Sharma Show’, couldn’t hold eyeballs this week.

According to select data shared by BARC India for Week 18 for Hindi GECs (April 30 – May 6, 2016) {HSM: NCCS All: 4+ Individuals: BARC India base – All India (U+R), Impressions (000s)} Colors regained the top slot with 656335 Impressions, a drop from last week’s 679642 Impressions.

Star Plus is at No. 2 with 646994, a drop from last week’s 692202 Impressions in spite of having two top most viewed programmes.

Zee TV held No. 3 position with 598251 Impressions, a substantial increase from last week’s 533468 Impressions.

Life Ok witnessed a dip in viewership at 458127 Impressions, compared to last week’s 478240.

SAB TV is at No. 5 with 345464 Impressions, a decline from last week’s 359899.

Sony Entertainment Television also witnessed a decline in gross viewership at 297283 Impressions, compared to last week’s 347921.

FTA Channels

Among the FTA channels, Sony Pal continues to hold its leadership position with 533928 Impressions (last week 548932).

Zee Anmol gained some numbers as it rose to No. 2 with 506203 Impressions (last week 474113).

Star Utsav saw a decline in viewership with 464727 Impressions (last week 482952).

Rishtey is at No. 4 with 378935 Impressions (last week 411338).

Top 5 Programmes

As per select data {HSM: NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals: BARC India base – All India (U+R)}, Colors’ Naagin remained the most viewed programme with 17650 Impressions (last week 16319).

Zee TV’s Kumkum Bhagya is at No. 2 with 12954 Impressions (last week11208).

Star Plus’ Ye Hai Mohabbatein is the third most viewed programme with 10612 Impressions (last week 11566).

Star Plus’ Saath Nibhaana Saathiya is at No. 4 with 10257 Impressions (last week 10515).

Zee Anmol’s Jodha Akbar is back to the top five programmes with 9101 Impressions in week 18.

(All Impressions in ‘000s)

Info@BestMediaInfo.com

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