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Game of Thrones’ popularity brings top brands on board

With the show’s popularity at its peak in its sixth season, Star World Premiere HD roped in London Dairy as the ‘powered by’ sponsor. In India, Expedia, Skore and P&G OralCare are some of the other sponsors. Get ready for intriguing twists and turns

BestMediaInfo Bureau | Mumbai | May 31, 2016

Game-of-Thrones

From the resurrection of Jon Snow to the mental maiming of Hodor, Game of Thrones remains the most talked about show in its sixth season too. Rather, it won’t be wrong to say that the show’s popularity is at its peak in the current season. With the social media pages flooding with GoT related articles, blog posts and fan messages, the show has taken over the virtual world by a storm.

The show’s sixth season premiered in India in April 2016 on Star World Premiere HD and has been marketed extensively by the channel in the business and consumer circles. This has only added on to the popularity and fan following. While TV measurement for international properties in India has always given negligible numbers, the show’s record piracy numbers are another testimony to its popularity. It has been notorious for piracy.

The show has since its start in April 2011 brought to life a lot of already existing terms such as 'spoilers', bringing the fans to the emotional edge with the number of character killings.

The advertisers and brands have also not shied away of encashing the most popular and ‘arguably’ the most talked about international show in India. One of the most expensive productions, Game of Thrones’ fan following remains unparalleled in all the 170 countries that it has reached.

The brands too have tried to ride on the back of the show’s sixth season in India. After the biggies of the world, Obama, Duchess of Cambridge and many more openly admitted their ardent love for the television series. Many giant brands too claim of catching Season 6 of Game of Thrones on Star World Premiere HD.

Shweta Shrivastava, Head of Marketing, London Dairy, which is ‘powered by’ sponsor of Game of Thrones Season 6 on Star World Premiere HD, shared her excitement: “Season 6 has been filled with potpourri of emotions and the series stays true to its intriguing twists and turns. Of course, Jon Snow was not going to wake up in the first episode as the teasers indicated but the short sequence on Sansa, Theon and Brienne brought some sense of relief to a series where audience heartbreak has been the only constant. We are proud to partner with Star World Premiere HD to get this much-awaited series to India. We look forward to unravel the series and our consumers would unravel the sheer indulgence of London Dairy ice creams this summer.”

Manmeet Ahluwalia, Marketing Head, Expedia said, “Once in a while a show comes along that transports you to another world and makes you believe in the magic of television again. Game of Thrones is one such show. It strikes the perfect balance between brooding medieval angst and wonderful fantasy story telling. It sticks loyal to the books and doesn’t ‘dumb things down’ for a wider audience. My favourite character across all seasons is Arya Stark, Tyrion Lannister and Daenerys Targaryen because of their strong personalities. I loved the first season; it brilliantly established the universe of George RR Martin’s source material.”

Vishal Vyas Vishal Vyas

Vishal Vyas, Marketing Head, Skore Condoms also expressed his love for the show, “My favourite season on the show so far is Season 1 because the introduction of the all main characters was very interestingly done. Moreover, Ned Stark’s beheading was extremely unexpected and that invited a very different twist on the show. I am hooked to Season 6 as the story seems to unravel now and I would love to see Tyrion Lannister rule the seven kingdoms. He is also my favourite character on the show because he is funny and probably the smartest guy in the series.”

Abhijit Aswath, Assistant Brand Manager, Oral Care, Procter & Gamble, India said, “I am an ardent fan of Game of Thrones. I feel every season is packed with qualities that define great story telling, building some key characters, shifting the balance of power and rise and fall of power houses. After Mahabharata, Game of Thrones probably is one such story which has all the complexities and drama you need in a grand tale, tussle of the truth/what’s right/wrong, magic and politics. After Season 5, the stage was set for the story to go to the next level and Season 6 lives up to this expectation so far.”

Star World Premiere HD roped in London Dairy as the ‘powered by’ sponsor for Game of Thrones Season 6 in India as well as Expedia, Skore and P&G OralCare.

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