MullenLowe Lintas, SapientNitro, McCann Worldgroup and Interface Communications from India have been shortlisted for the prestigious awards. Brands that celebrate human truths, inspire purpose and effect real change are honoured
BestMediaInfo Bureau | Mumbai | May 27, 2016
Indian Agencies McCann Worldgroup, MullenLowe Lintas, SapientNitro and Interface Communications have been shortlisted for the Asia-Pacific Tambuli Awards 2016. The only regional award of its kind, the Asia-Pacific Tambuli Awards honours brands that deliver business results while promoting a positive societal value. Brands from around Asia that celebrate human truths, inspire purpose and effect real change are shortlisted.
The agencies shortlisted under the advocacy category are McCann Worldgroup India for Nestleâs âEveryone can Breastfeed a childâ and MullenLowe Lintas Group India for Unilever's Future Child. Under Brand activation, MullenLowe Lintas Groupâs Future Child and SapientNitroâs âThe Awesome job that you canât apply forâ for William Grant and Sonsâ.
Then under the branded content and entertainment category again, MullenLowe Lintasâ Future Child and SapientNitroâs âFuelled by loveâ have been selected. For the category family-oriented brand, MullenLowe Lintas has three shortlisted, three more years for Hindustan Unilever, Future child for Unilever and Wish chain for Flipkart. Under health and wellness and insight and strategic thinking, Future child has been selected again.
For the integrated digital category, Dabur Indiaâs Brave and Beautiful and Godrej Consumer Productsâ Track the bite by MullenLowe Lintas have been chosen. In the integrated media category, the agencyâs three more years, Brave and Beautiful and Future child have been shortlisted. Under the sustainable campaign, the agencyâs initiative for Tata Global Beverages âFrom packaged good to packaging goodâ has been selected. Under the video screen category, agencyâs Future child has been shortlisted.
In the Youth brand category, Interface Communications has made a place for #PlaywithOreo for Mondelez India Foods.
Last year, Lowe Lintas + Partners Indiaâs campaigns had won awards under various categories.
The Asia-Pacific Tambuli Awards honours mainstream brand campaigns that celebrate humanity, inspire purpose and deliver results. Case study entries must demonstrate how brands uplift society, create a positive change and correlate purpose with purchase.
The Asia-Pacific Tambuli Awards began in Manila in 2005 and opened up to the Asia Pacific region in 2012. The Tambuli (a native Filipino horn) is organised by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with the industry to create a positive impact in society through marketing communications.
Under the following categories the entries were made:
New categories for 2016:
Art, Culture and Heritage
Care for the environment
Best of the decade
Health and Wellness
Startup for good
Branded Content and Entertainment
Insights and Strategic Thinking
Regional brand development
Creative for good categories:
Innovation for good
Special Categories for good:
Family Oriented brand