Dentsu Webchutney wins digital and creative mandate for chat app Hike

The agency won the account in a multi-agency pitch and will handle the account from its Delhi office

BestMediaInfo Bureau | Mumbai | May 12, 2016

Dentsu Webchutney, the digital agency of the Dentsu Aegis Network, has won the digital and creative mandate for the chat app Hike in a multi-agency pitch. The account will be handled out of the agency's Delhi office.

Sidharth Rao

Sidharth Rao, CEO and Co-Founder, Dentsu Webchutney, said, “We are delighted that Hike found value in our offering and appointed us to partner them in their digital and creative endeavour.” Rao said the idea was to synergise towards building effective strategies for better customer engagement. “It's the age of digital media, and a strong digital presence is the need of the hour,” he said.

Vidur Vyas

Vidur Vyas, Vice President, Marketing, Hike, said, “Hike is a fun, innovative and young brand with 90 per cent of its 100 million users below the age of 30. Building Hike further into a power brand will need trusted partners who share our vision and values, and bring with them a deep understanding of youth in India who are increasingly going 'digital only'. We are delighted to partner with Dentsu Webchutney as we build brand Hike together.”

Dentsu Webchutney's clientele include Flipkart, Airtel, Payback, Red Bull and Roland Garros.

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