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Bollywood directors narrate stories on #fame’s Magic Makers

The interactive show began on May 6 and will run for three months. It enables filmmakers to reach out to fans and critics Live for feedback and to share insights about their films

BestMediaInfo Bureau| Mumbai | May 11, 2016


#fame, a leading Live entertainment platform, is engaging with its users once again, this time with stories from Bollywood directors. Magic Makers is the name of this weekly episodic series which gives consumers an opportunity to interact with their favourite filmmakers.

Magic Makers began on May 6, 2016 with Pooja Bhatt sharing her film making secrets for Cabaret, which is her upcoming film. Speaking about the initiative, Rajesh Tahil, Chief Content Officer, #fame, said, “The idea of coming with this content was because consumers are interested in knowing what happens behind the scenes. We do a research about our consumers, their key interest areas and then target them.”

The show is not a trade show and so, will not have any advertisers on board. The current season is likely to stretch to three months, with episodes being aired every Friday. Consumers get this service free of charge as there is no investment in this series.

Magic Makers also allows its audience to share their views on trailers or teaser releases of upcoming films. Filmmakers are excited about interacting with their fans and critics Live. They look forward to reactions and feedbacks from the audience and critics and hope to share their inspirations and challenges with them, apart from giving viewers insights into the nuances of film-making.

The show will see industry stalwarts like Ram Gopal Verma, Nagesh Kukunoor and Omung Kumar, among others, interacting with their fans Live for the first time. The show will be hosted by the popular #fame star Devangana, along with renowned film strategist and marketer Varun Gupta.

The platform has not thought of syndication of content at the moment, informed Tahil. It will focus on first class Live experience across verticals.

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