The agency will handle duties in a strategic alliance with Percept H for the automaker’s select models
BestMediaInfo Bureau | Mumbai | April 12, 2016
ZenithOptimedia India was recently appointed as media partner of Percept H to handle media duties for Toyota’s vehicle range in India. The models are Innova, Corolla Altis, Fortuner, Camry and their hybrid ‘Prius.’
The agency already handles the automobile across China, Europe and the US markets. The business will be handled out of ZenithOptimedia’s Bangalore office.
Commenting on this win, Hari Krishnan, Managing Director, ZenithOptimedia said, “It is a matter of pride for us to collaborate with Percept H for Toyota media requirements. The competitive nature of the market calls for innovative media approach. By deploying our Live ROI tools we will amplify Toyota’s communication and support their powerful launch and growth plans in India.”