Goafest 2016: Star India took home 20 Abbys
The network won 13 metals in Broadcaster, four in Creative and three in the Media categories
BestMediaInfo Bureau | Mumbai | April 12, 2016
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Star India Network bagged altogether 20 metals at the Abby Awards held at the advertising, media and marketing convention at Goafest 2016. The Abbys recognized the excellence of Star India network's campaigns by awarding it 13 metals in the Broadcaster category alone. Star India won another four metals in the Creative category and three in the Media category.
The channel's nationally acclaimed campaign for the ICC Cricket World Cup 2015 - 'Mauka Mauka', - won a Gold in the Broadcaster category at the Abby Awards. The network bagged six Silvers, three in the Media, two in the Broadcaster and one in the Creative categories. The 'Mauka Mauka' campaign won three Silvers for 'Best Use of Digital as a Medium', 'Best Use of Social Media' and for 'Integrated Advertising'.
'Siya Ke Raam - Dhanush Yatra' of Star Plus got a Silver for 'Best Use of Special Events' and Stunts / Live Advertising (Media), while Star Movies Select HD's 'Select Sundays Nostalgia' and the 'Book Adaptations' campaigns won a Silver each in the 'Best Movie Promo by a TV Channel (Broadcaster)' category.
The television network won another 13 metals (Bronze) across the Broadcaster (10) and Creative (three) categories, completing its impressive medal tally for the network, which won the highest number of metals among all broadcasters in the fray.
Star India Network's tally of metals at the Abby Awards
| Metal |
Channel |
Entry Name |
Category Name |
Category Group Name |
| Gold |
Star Sports |
Mauka Mauka - ICC Cricket World Cup 2015 |
Best TV Sports Channel Programme Promo |
Broadcaster |
| Silver |
Star Sports |
Mauka Mauka - ICC Cricket World Cup 2015 |
Best Use of Digital as a Medium |
Media |
| Silver |
Star Sports |
Mauka Mauka - ICC Cricket World Cup 2015 |
Best Use of Social Media |
Media |
| Silver |
Star Plus |
Siya Ke Ram - Dhanush Yatra |
Best Use of Special Events & Stunts/Live Advertising |
Media |
| Silver |
Star Movies Select HD |
Select Sundays Nostalgia |
Best Movie Promo by a TV Channel |
Broadcaster |
| Silver |
Star Movies Select HD |
Book Adaptations |
Best Movie Promo by a TV Channel |
Broadcaster |
| Silver |
Star Sports |
Mauka Mauka - ICC Cricket World Cup 2015 |
Integrated Advertising |
Creative |
| Bronze |
Star Movies Select HD |
Star Movies Select HD Launch |
Best Launch of a TV Channel |
Broadcaster |
| Bronze |
Star World |
Quantico |
Best Launch of a TV Programme Using Multimedia |
Broadcaster |
| Bronze |
Star Movies |
Oscars - Dentist |
Best TV Reality Show Promo |
Broadcaster |
| Bronze |
Star Movies |
Oscars - Kitchen |
Best TV Reality Show Promo |
Broadcaster |
| Bronze |
Star World |
Masterchef @ 9 - Clock |
Best TV Reality Show Promo |
Broadcaster |
| Bronze |
Star Sports |
Hero Indian Super League |
Best TV Sports Channel Programme Promo |
Broadcaster |
| Bronze |
Channel V |
Mastaangi |
Best TV Fiction Promo |
Broadcaster |
| Bronze |
Hotstar |
Is Pyaar Ko Kya Naam Doon - Ek Jashn |
Best TV Fiction Promo |
Broadcaster |
| Bronze |
Star Plus |
Aaj Ki Raat Hai Zindagi |
Best Original Music Promo for a TV Programme |
Broadcaster |
| Bronze |
Star Plus |
Aaj Ki Raat Hai Zindagi |
Best TV Programme for Cause Related Marketing |
Broadcaster |
| Bronze |
Star World |
The Quantico Times |
Public Relations: Media & Publications |
Creative |
| Bronze |
Star World |
Masterchef Australia - Serving up a Gastronomical Delight |
Public Relations: Events & Experiential PR |
Creative |
| Bronze |
Star Jalsha |
Packets of Change |
Brand Activation - Corporate |
Creative |
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