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Social Kinnect bags digital mandate for Zee

The agency won the account in a multi-agency pitch and will be responsible for handling the social media presence of the entire general entertainment channel

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Social Kinnect bags digital mandate for Zee

The agency won the account in a multi-agency pitch and will be responsible for handling the social media presence of the entire general entertainment channel

BestMediaInfo Bureau | Mumbai | April 5, 2016

social-kinnectSocial Kinnect has won the digital mandate for Zee TV, in a multi-agency pitch and will be handling the channel's social media presence. The agency won the mandate for the entire channel, which includes its most coveted show, 'Sa Re Ga Ma Pa'.

Social Kinnect will be responsible for managing Zee TV's social media across platforms. It will also be responsible for major show specific campaigns.

Zee TV has a presence across social media and smart phone apps. The channel also periodically innovates with voting mechanisms for its reality shows. It leads in digital innovation in the Hindi general entertainment channels (GEC) space.

Social Kinnect is a full-service digital media service agency that offers services like digital media marketing, UI/UX and application development, online media buying, and digital video content. The agency has worked with brands like Zee Studio, Abbott India, IDBI Federal, Times Pro, Durian and Borosil.

Commenting on the agency's win, Rohan Mehta, CEO, Social Kinnect, said, “This is a big win for us as it's one of the leading GEC's on television and one of the country's largest social media communities. It will be a great challenge but it also gives us the opportunity of exploring different avenues in the digital space that we have not yet had an opportunity to do in the past. We hope to execute innovative strategies across established and developing social media platforms, convey the new brand promise and vibrancy. Extensive use of videos, online to on-air integration and live updates are a few of the tactics we plan to use.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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