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Sapient manhunt for ‘troublemakers’

Pops (K. V. Sridhar) creates quirky campaign to lure young, curious minds, capable of coping with the digital innovations that the platform demands for its customers

BestMediaInfo Bureau | Delhi | April 12, 2016

troublemakers Click on the image to watch the TVC.

Sapient, part of Publicis.Sapient, has unleashed a quirky campaign to lure young talents to the platform, with ‘Troublemakers’ as a tagline. By the end of 2016 Sapient hopes to increase its headcount by 20 per cent.

The ‘troublemakers’ are the non-conformists in a conventional office environment. They are the employees who refuse to kiss the feet of their superiors, or kow tow with all and sundry to create a comfort zone for themselves at the office. In the Sapient commercial, a pot-bellied young man, compliments all his bosses and co-workers, with the obvious intention of “fitting in” with the workplace.

Sapient helps clients cope with threats created by digital disruption, by partnering with them to create transformative experiences and business models that improve their customer’s lives. Conformists, obviously, are the wrong fit for a platform that strives to disrupt and break boundaries.

The company thus, calls on the “misfits”, the curious, the “different thinkers”, who choose to stay relevant in a constantly changing world. Sapient professes to “unabashedly challenge the status quo” in its commitment to solve, innovate and help clients transform. The campaign is a hunt for these rare and extraordinary minds that are not afraid to break boundaries in digital innovation and transformation.

Commenting on the ad-campaign, Rajdeep Endow, Managing Director, Sapient India, said, “Businesses today seek partners that can guide them through the journey of digital transformation. The Troublemakers campaign is our way of attracting the kind of people who can fuse creativity and technology, along with an understanding of brands and consumers to solve business problems. We see this kind of people important for the success of our clients and our business.”

KV Sridhar KV Sridhar

“The Troublemakers campaign is a mission to challenge the conventional.  With their disruptive attitude, this unique breed makes trouble that we believe is good. We are concerned about the trouble that is indispensable for the organization today. We believe the connected millennial today is gifted with the passion and curiosity that aligns well with our vision,” said K.V. Sridhar (Pops), Chief Creative Officer, Sapient Nitro India.

The ‘Troublemakers’ is a pan India integrated campaign spread over the next two months. The campaign will be available across all physical and digital media, social channels, outdoors in Delhi- NCR and Bangalore and experiential installations in all Sapient offices.

The TVC:

[youtube]https://www.youtube.com/watch?v=fwoZ64JHXdk[/youtube]

Credits:

Executive Creative Director -  K.V. Sridhar (Pops)

Creative Director - Piyush Gupta

Strategy- Rohitash Srivastava

Writer - Piyush Gupta, Siddharth Mehta

Art Director - Amit Thakur

Visualizer - Chandan Kumar

Info@BestMediaInfo.com

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