The channel has associated with KKR, Sunrisers Hyderabad and Rising Pune Supergiants as their official radio partners
BestMediaInfo Bureau | Delhi | April 29, 2016
Red FM has a long-standing association with sports and is celebrating the Indian Premier League (IPL) Season 9 in its signature ‘Bajaate Raho’ style. Red FM is the Right Upper Chest Jersey sponsor for the Sunrisers Hyderabad (SRH) team and has also associated with Kolkata Knight Riders and Rising Pune Supergiant as their official radio partners.
Cricket being the passion of the young generation, Red FM strives to bring the best insights and fan experience from the world of cricket for its listeners. So, Red FM has extended its network endorsement towards cricket via the biggest sporting extravaganza ?the IPL.
As part of the association, Red FM will run a series of contests and fan engagement activities across different cities to connect with cricket lovers and celebrate the spirit of IPL. The fan engagement programme will include activities like KKR Fan Jersey, Fan bus, College Yatra, Band Baja Delivery, among others. Taking the excitement of fan engagement one step ahead Red FM is also initiating ‘Meet & Greet’ activation for its fans in Kolkata and Hyderabad, where they will get an opportunity to engage with their cricket stars.
Rajat Uppal, National Marketing Head, Red FM said, “Over the last few season of IPL the audience in Hyderabad and Kolkata has showcased an unmatched level of enthusiasm and tremendous ownership towards their respective teams. On the other hand, Rising Pune Supergiants bring on board the enthusiasm and the passion of a new team. With the help of our wide spread network across the country we hold the power to spread the magic of cricket not only in metros but also in tier II and tier III cities. Cricket association works well in strengthening the brand saliency across smaller markets.”
Red FM has a 360-degree plan in place for its association with all the three teams. The network will host the team players live on various radio shows in the respective cities sharing interesting nuggets from their professional and personal lives. On the on- air property called ‘Break maar’ popular sports journalist and author, Boria Majumdar, will bring alive whacky and lesser known facts about IPL players. ‘Sunrises’ Insider’ with RJ Kabir is another interesting activity with the SRH team, where insider stories and behind the scenes happenings of the team will be shared with the audience.
Nothing is better, though, than watching teams play on their home ground. To feed the cricket fervour among its listeners, Red FM is giving out match tickets on-air regularly to listeners who participate in its contests and quizzes.