Creative Session Partners Include New York Women in Communications, The Content Council, Weber Shandwick, and Miami Ad School
BestMediaInfo Bureau | Delhi | April 22, 2016
New York Festivals International Advertising AwardsÂ announced its partnership withÂ New York Women in Communications Inc.,Â The Content Council,Â Weber ShandwickÂ andÂ Miami Ad SchoolÂ for the 2016Â New York ShowÂ Creative Panel Sessions.
New York FestivalsÂ and the 2016 partners will present a powerhouse ofÂ creative panels that will explore campaigns thatâintentionally or notâgot people talking about more than the brand.Â This year, theseÂ four dynamic organizations will provide session attendees with insights into the ever evolving world of creative communications. All Creative Panel Sessions will be held on Thursday, May 19Â at the NYIT Auditorium on Broadway, 1871 Broadway, between 61st & 62nd Street.
2016âs New York Show Creative Panel Sessions:
NEW YORK WOMEN IN COMMUNICATIONSÂ PresentsâŠ Content Disruption
Consumers today are in control and they are savvier than ever. To meet their increasingly demanding preferences, marketers have broken through the bonds of traditional advertising, and storytelling is now the thread that runs through everything. So how do brands develop content that breaks through?
This panel will discuss not only what it takes to break through but how brands can, when they get it right, even drive the cultural conversation.
Â· Beth Collins Ellard, Executive Vice President, Media â The Advertising Council, NY
Â· Maya Draisin, Associate Publisher & Head of Marketing â WIRED, NY
Â· More panelists to be announced soon!
Â· Moderated by Georgia Galanoudis, Managing Director â Imprint, NY
|11:30am-12:30pm Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â||THE CONTENT COUNCILÂ PresentsâŠ Is Content Marketing the Only Marketing Left? Create a movement and inspire a tribe of people to believe. Thatâs when content marketing is at its best. Sure you can use content to educate, but how do you inspire people to action? How can you make a brand stand for something bigger than a product or service?Join The Content Council, the premier non-profit organization representing content marketers globally, for a lively discussion on using storytelling for a greater purpose.Panelists:Â· Jacquie Loch, Vice President Content Solutions â St. Joseph Communications Media Group, Canada Â· Andy Seibert, Chairman â Managing Partner â Imprint, NY / Chairman â The Content Council, NY Â· Rachel Jo Silver, Founder â Love Stories TV, NY Â· Beth Tomkiw, Chief Content Officer â Manifest, Chicago Â· Moderated by Lori Greene, Founder â LPG Enterprises, NY|
|Â 1:30pm-2:30pm||WEBER SHANDWICKÂ PresentsâŠ Pushing Buttonsâand Cultural Boundaries
Advertising has typically reflected a cultural status quo, offering scenarios that represent the friendly and familiar. But what happens when the âtabooâ or controversial is presented?As more brands become socially conscious and inclusionary of non-traditional lifestylesâand recognize those who live them as a growing and often underrepresented demographicâweâre seeing the emergence of a new definition of normal. Whether LGBTQ couples or biracial families to presenting topics which touch a political nerve, more brands and organizations are sparking conversations.This panel will shine a light on campaigns that intentionally courted conversation by including groups or topics normally excluded from mainstream messaging while purposefully leaning into unchartered territories to elevate the âholy trinityâ of paid, owned and earned integrated campaigns. How will advertising be more culturally relevant and react âfasterâ to cultural shifts in an always-on world evolves?
Â· John Mescall, Global Executive Creative Director â McCann Worldgroup
Â· Gary Osifchin, Vice President, Brand Equity, Global Biscuits - Mondelez International
Â· Josy Paul, Chairman & Chief Creative Officer â BBDO India
Â· Jenna Young, Executive Creative Director â Weber Shandwick, NY
Â· Moderated by Michael Schiferl, Executive Vice President - Weber ShandwickÂ
|Â 2:30pm-4:00pm||MIAMI AD SCHOOLÂ PresentsâŠ Beyond Your Portfolio: Get people talking about you! Agencies hire people, not portfolios. This workshop will take a look at some of the things young creatives did that challenged societyâs entrenched beliefs and attitudes, andÂ explore what you need to do to get people talking about you!Panelists:Â· Raj Ramamurthy, Art Director - Ogilvy and Mather, NYÂ· Jessica Shriftman, Art Director - Wieden + Kennedy, NY Â· Nick Smatt, Account Planner - BBDO, NY Â· Facilitated by Pippa Seichrist, Cofounder, Head of Innovation & Development â Miami Ad School|
The 2016Â New York ShowÂ events will be onÂ May 19Â and feature four creative panel sessions, a cocktail reception, the awards ceremony, and an after-party. New York Festivals will welcome award winners, jury members and guests from around the globe to this day long series of events honoring the Worldâs Best Advertising. To purchase tickets visit:Â Here.
The four creative panel sessions will take place during the day at the NYIT Auditorium on Broadway, located at 1871 Broadway (btw 61st & 62nd St).
Later that evening, guests from around the world will then join us for our Gala event at Jazz at Lincoln Centerâs Frederick P. Rose Hall, Broadway at 60th Street, New York City, for a cocktail reception in the Ertegun Atrium, followed by the awards ceremony in Rose Theater.
A celebratory after-party will be held at Parkview Lounge, on the 4th floor of Time Warner Center, to toast all the winners of the Worldâs Best Advertising.
New York Festivals offers students & teachers the opportunity to register for complimentary panel session tickets, to register please visit:Â Here.