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India hauls 11 Pencils at D&AD 2016

Indian agencies won 6 pencils on the final judging day. Ogilvy & Mather won two Pencils, while BBDO, Publicis, Eeksaurus and Sister Concern Design Studio won a Pencil each

BestMediaInfo Bureau | Mumbai | April 22, 2016


D&AD judging came to an end on Thursday evening in London. While UK as a country won maximum of 217 Pencils, Grey London was the most awarded agency. Black Pencil judging will be announced on May 19, 2016 at the awards ceremony.

514 Pencils were awarded on the final day of judging, with juries returning results for: Art Direction (22), Book Design (17); Branded Film Content and Entertainment (26); Branding (26); Digital Design (26); Digital Marketing (38); Direct (35); Film Advertising (51); Film Advertising Crafts (61); Graphic Design (56); Media (30); Music Videos (18); Outdoor Advertising (45); Packaging Design (17); Product Design (19); Spatial Design (10); and Writing for Advertising (17).

India winners:

After winning 5 Pencils on the second day of judging, Indian agencies won 6 Pencils on the final day taking the total count to 11. On the final day, #GodSaveTheOcean by Ogilvy & Mather won a pencil sustainable product design category. Publicis’ Ambuja Cement’s ‘a giant’s story’ won a pencil in the casting for a film category. BBDO India’s ‘Ariel Share the Load,’ campaign won a pencil in the Ambient category. Ogilvy India’s ‘Beauty tips by Reshma’ won another pencil in the integrated digital campaign category.

‘Rajasthan tourism logo reveal’ won a pencil in the animation for film advertising category, a campaign made by Studio Eeksaurus Production. Lastly, ‘Two Sisters’ campaign won a pencil in the stationery category, a film made by Sisterconcern Design Studio.

Also read: India bags five Pencils on Day 2 of D&AD awards judging 

Among total 11 Pencils for India, BBDO India leads the tally with 4 Pencils followed by Ogilvy & Mather with 3 Pencils. McCann Worldgroup India, Publicis India, Eeksaurus and Sisterconcern Design bagged one Pencil each.

Top ranking countries by Pencils won are:

United Kingdom: 217 Pencils

United States: 143 Pencils

France: 48 Pencils

Japan: 44 Pencils

Brazil and New Zealand: 30 Pencils

Australia: 29 Pencils

Singapore: 28 Pencils

Germany: 25 Pencils

UAE and Colombia: 14 Pencils

The top ranking agencies by Pencils won are:

Grey London: 15 Pencils

AMV BBDO and R/GA and BBDO New York: 12 Pencils

Dentsu Tokyo: 11 Pencils

Ogilvy & Mather London and Droga5 and Y&R Auckland and Ogilvy & Mather Singapore: 10 Pencils

Google and FCB Chicago and Leo Burnett Chicago: 8 Pencils

Andy Sandoz Andy Sandoz

D&AD President Andy Sandoz said, “Black Pencil judging takes place today and is one of the most anticipated - and rigorous - sessions at D&AD. It is also the one that is the most difficult for our jury foremen, because selecting the best of the best from what is already a list of world-beating work is an almost impossible task. I’m excited to see which work, if any, claims a coveted Black Pencil.”

“Today at the D&AD Festival, an exhibition of this year’s submitted work opens for everyone to see. You can view some of the 26,000 pieces of entered work and be inspired by the crème de la crème of global creativity,” he added.

Tim Lindsay Tim Lindsay

D&AD CEO Tim Lindsay said, “A look at the list of this year’s D&AD winners shows how talent in the creative industries is now truly global. There are some notable additions to the top ten nations with the UAE and Colombia winning an impressive 14 pencils each. We have been impressed by the standard of work entered this year and look forward to seeing the final Pencil rankings at the Ceremony on May 19.”

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