The partnership involves raising funds for Haptic’s business operations and product development and leveraging the Times Network reach for the mobile application
BestMediaInfo Bureau | Delhi | April 6, 2016
Haptik has announced a partnership with Times Internet for Series B funds and strategic alliance. The funds will be used for product development, improving artificial intelligence capabilities and business operations. Through this partnership, Haptik will leverage Times Internet’s reach of more than 150 million engaged users, to offer its service to a wider audience.
Haptik is a mobile first application that enables users to get daily tasks done by chatting with assistants. The most popular requests that Haptik fulfils include online shopping, travel bookings, food delivery, restaurant reservations and best mobile plan recharges. Haptik is a gateway to various services on the mobile phone, simplifying multiple, complex applications into one, easy-to-use chat interface. Times Internet is the digital arm of The Times of India Group.
“We started Haptik so that consumers could get the most out of their phones, without the huge learning curve of navigating hundreds of different apps. Ordering food or checking into a flight should be as easy as asking for it, and that’s what Haptik can do,” said Aakrit Vaish, CEO of Haptik. “With Times Internet as a partner, we’re excited to offer what we’ve built over the last two years to millions of consumers across India.”
“Haptik is a magical experience for consumers, and it is part of a growing global trend towards chat-based commerce. They have great affinity amongst their current users, and we hope to help them continue to innovate on the service, while expanding their user-base,” said Gautam Sinha, CEO of Times Internet.
Haptik has grown multifold in the last one year and now processes more than half a million requests per month, of which 25 per cent are completed using artificial intelligence. The company works with fulfillment partners, including Flipkart, Cleartrip, Via.com, Urbanclap, Dineout, etc. In 2014, Haptik had raised a seed round from Kalaari Capital, one of India’s leading Venture Capital funds.