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GEC Watch: Sony Pal tops FTA channels again; no change in pay channels’ ranking

Besides Sony Pal, Rishtey too climbs up in the order and overtakes Star Utsav at No. 3. Star Plus continues to lead the pay channels in Week 15 of BARC ratings

BestMediaInfo Bureau | Mumbai | April 21, 2016

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Week 15 of 2016 saw negligible changes in the viewership patterns of the Hindi general entertainment channels, as per the data released by BARC India.

According to select data shared by BARC India for Week 15 for Hindi general entertainment channels (April 9-15) HSM: NCCS All: 4+ Individuals: BARC India base – All India (U+R), Impressions (000s)}, pay channels’ rankings have remained quite similar to the last week.

Star Plus continued to be on top garnering 700822 Impressions, marginally down from last week’s 712595 Impressions.

Colors, at No. 2 grabbed 674344 Impressions, a minor increase from 670966 Impressions that the channel got in week 14.

Zee TV retained its No. 3 position with 554385 Impressions, quite lower from the previous week’s 593354 Impressions.

Life Ok has been a significant gainer, though it still stands at No. 4 with 519305 Impressions, a healthy growth from 487736 Impressions of Week 14.

Sony Pictures Networks channel SAB TV is at No. 5 with a gross viewership of 375739 IMpressions, little decline from 382765, while the sibling GEC Sony Entertainment Television is at No. 6 with 296067 Impressions, a marginal rise from last week’s 290856 Impressions.

FTA Channels

Sony Pal has climbed to the number one spot amongst the free to air channels’ flock, on the back of a significant decline in viewership of Zee Anmol. Sony Pal, at No. 1 has gained 511913 Impressions, a marginal rise from last week’s 507888.

Zee Anmol slipped to No. 2, with a gross viewership of 489059 Impressions, a major decrease from Week 14’s 573906.

Rishtey, too, has climbed up to grab No. 3 position with 456334 Impressions, despite a decline from last week’s 470768 Impressions.

Star Utsav came down to No. 4 with 405153, experiencing a significant drop from last week’s 492797 Impressions.

Top 5 Programmes

The Hindi fiction continued to hijack the top five shows list in Week 15 of 2016.

As per select data HSM: NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals: BARC India base – All India (U+R), Colors’ Naagin remained the most viewed program with 16488 Impressions (last week - 17688 Impressions), despite a decline.

Star Plus’ yeh Hai Mohabbatein was at No. 2 with 11026 Impressions, up from No. 4 last week when it garnered a viewership of 11945.

Zee TV’s Kumkum Bhagya slipped to No. 3 with 10663 Impressions (last week 13175).

Zee Anmol’s Jodha Akbar is at No. 4 with 10226 Impressions (last week’s 11212 Impressions).

Lastly, Star Plus’ Saath Nibhana Saathiya is at No. 5 with an average viewership of 9612.

[All data in Impressions (000s)]

Info@BestMediaInfo.com

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