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GEC Watch: ICC World T20 shines in Week 13 too

Marginal decrease in viewership registered by almost all the Hindi general entertainment channels

BestMediaInfo Bureau | Mumbai | April 7, 2016


The viewership garnered by the Hindi GECs have remained more or less similar to the last week’s numbers, considering that the genre was still dominated by the ICC World T20 matches. On the back of the two matches India vs West Indies and India vs Australia, the state owned DD National has gained a lot of eyeballs in the Week 13 data released by BARC India.

According to select data shared by BARC India for Week 13 for Hindi general entertainment channels (March 26 – April 1) {HSM: NCCS All: 4+ Individuals: BARC India base – All India (U+R), Impressions (000s)}, Star Plus retained the top position with 710397 Impressions, marginally up from last week’s 710064 Impressions.

Colors too has continued to be on No. 2, by clocking 653402 Impressions, a marginal decline from last week’s 657379 Impressions.

Zee TV has maintained its No. 3 position with a gross viewership of 593004 Impressions, registering a significant decrease from last week’s 613620 Impressions.

Life OK is at No. 4 with 491079 Impressions, up from last week’s 468788 Impressions.

SAB TV is at No. 5 with a gross viewership of 367992, little drop from the week 11’s 387634 Impressions.

FTA channels

Zee Anmol has maintained its top position among FTA channels with gross Impressions of 567596 Impressions, a marginal drop from 568682 that it garnered last week.

DD National, on the back of ICC World T20 matches has grown its number significantly, climbing up to the second position amongst the FTA channels with 551556 Impressions. The channel was at No. 4 with 517653 Impressions, last week.

Sony Pal was pushed to No. 3 despite further growth in viewership. The channel recorded a gross viewership of 538463 Impressions, up from last week’s 520529 Impressions.

Rishtey came in at No. 4 with 469554 Impressions (last week- 433109 Impressions).

Star Utsav slipped to No. 5 with current numbers at 457072, significant decrease from last week’s 519207 Impressions

Top 5 programmes

As per select data HSM: NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals: BARC India base – All India (U+R), both the live matches of ICC World T20 – India vs West Indies and India vs Australia – were the highest rated shows on DD National with 26501 and 24134 Impressions, respectively.

Colors’ Naagin was at No. 3 with 16314 Impressions, down from 18184 Impressions that it garnered in Week 12 of BARC data.

Zee TV’s Kumkum Bhagya has clocked 12074 Impressions (last week’s 12515 Impressions).

Star Plus’ Yeh Hai Mohabbatein was at No. 5 with an average viewership of 10825


[All data in Impressions (000s)]

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