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GEC Watch: All the channels gain post World T20, Sony returns to top list

Star Plus and Colors lead the pay channels while Zee Anmol retains top position among FTA channels

BestMediaInfo Bureau | Mumbai | April 14, 2016


Week 14 witnessed a rise in viewership of GEC channels as the ICC World Cup T20 India 2016 came to an end. The finale, even though India was not a part of it garnered good eyeballs in Week 14 data released by BARC India.

According to select data shared by BARC India for Week 14 for Hindi general entertainment channels (April 2-8) HSM: NCCS All: 4+ Individuals: BARC India base – All India (U+R), Impressions (000s)}, Star Plus retained the top position with 712595 Impressions, a marginal increase from last week’s 710397 Impressions.

Colors continues to be at No. 2 with 670966 Impressions, a substantial increase from last week’s 653402 Impressions.

Zee TV is at No. 3 with 593354 Impressions, a rise from last week’s 593004 Impressions.

Life Ok stands at No. 4 with 487736 Impressions, a decline from last week’s 491079 Impressions.

SAB TV is at No. 5 with a gross viewership of 382765, a rise from last week’s 367992.

Sony Entertainment Television is back in the game at No. 6 with 290856 Impressions.

FTA Channels

Zee Anmol continues to maintain its throne among the FTA channels with a gross viewership of 573906, compared to last week’s 567596.

Sony Pal is at No. 2 with a viewership of 507888, compared to last week’s 538463 Impressions.

Star Utsav is at No. 3 with 492797 Impressions, a significant jump from 457072 Impressions last week.

Rishtey is at No. 4 with 470768 Impressions, a marginal rise from last week’s 469554 Impressions.

Top 5 Programmes

Post the ICC Cricket World Cup India 2016, it seems that Hindi general entertainment viewers are back to their routine.

As per select data HSM: NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals: BARC India base – All India (U+R), Colors’ Naagin was the top most viewed program with 17688 Impressions, compared to 16314 Impressions last week.

Zee TV’s Kumkum Bhagya is at No. 2 with 13175 Impressions (last week 12074).

DD National’s ICC World T20 India 2016 Live – England vs West Indies – Final is at No. 3 with 12217 Impressions.

Star Plus’ Ye Hai Mohabbatein is at No. 4 with an average viewership of 11945 (last week 10825).

Lastly, Zee Anmol’s Jodha Akbar is at No. 5 with 11212 Impressions.

[All data in Impressions (000s)]


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