Ecosys OOH bags two AoR accounts

The digital OOH agency won the agency on record accounts for Mahesh Edible Oil Industries Ltd and Khadim India Limited in a multi-agency pitch

BestMediaInfo Bureau | Mumbai | April 26, 2016

Ecosys OOH, India's first digital out-of-home (OOH) agency recently won two AoRs (agency on record) contracts, one for Mahesh Edible Oil Limited (also known as Saloni Ltd.) and the other one for Khadim India Limited, in a multi-agency pitch which concluded last week.

After having shown results for brands like Nissan, FedEx, Zee, Taxi for Sure, Jockey, among others, the agency has added these two accounts to its basket. The agency has commissioned IMRB International to do a traffic count study across 20 cities, making it the only OOH agency in the country to provide ROI (return on investment) in the OOH and ambient media.

Dinesh Rathore

Commenting on the win, Dinesh Rathore, Director, Saloni Ltd, said, “We are proud to get associated with Ecosys OOH as our out-of-home media partner, as the agency was able to demonstrate great understanding of markets using robust data and analytics, effective media plan that guaranteed ROI. We were awe struck with technological intervention that invokes engagement and contextual creative ideas that has a great visual narration.”

Siddhartha Roy Burman

Echoing similar sentiments, Siddhartha Roy Burman, President, Khadim India, said, “Ecosys OOH seems to have an ace up their sleeve, their planning Astra, 'Systemapit' that delivers an optimized plan justifying cost ensuring a high OTS. They brought about a whiff of fresh air, by moving away from location and dealer centric media placements to optimized plan basis unbiased grading and measures visibility using scientific planning methods. We are delighted to be associated with them.”

Sujit Banerjee

Speaking of the new accounts, Sujit Banerjee, CEO, Ecosys OOH, said, “We are thrilled to be partnering with Khadim and Saloni. Technology is changing the way OOH was used to be planned and bought. We are a new age agency and the only agency in the country to give ROI and interface digital to give brands immersive experiences. We are glad both our clients have seen this and are proud to partner them in their marketing initiatives.”

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