Cheil will be responsible for managing media and influencer marketing and management for the Swiss brand
BestMediaInfo Bureau | Delhi | April 6, 2016
Cheil India continues its winning streak by bagging the digital mandate of Logitech, a leading Swiss computer peripherals company. Cheil will be responsible for managing media and influencer marketing and management for the brand.
Focused on innovation and quality, Logitech designs personal peripherals to help people enjoy a better experience with the digital world. 1981 marked the inception of Logitech with mice, which (new at that time) provided a more intuitive way of interacting with a personal computer, moving on to becoming worldwide leader in computer mice.
Logitech’s leadership in innovation now encompasses a wide variety of personal peripherals (both cordless and corded), with special emphasis on products for PC navigation, gaming, Internet communications, digital music and home-entertainment control.
Shiv Sethuraman, Group President South-West Asia, Cheil India, and Sanjeev Jasani, Head Digital, South-west Asia, Cheil India, said, “With Wi-Fi, Bluetooth and 4G now becoming a part of our daily lives, computer peripherals and music devices are exploding as a category. Logitech has been consistently killing it with new innovative solutions and we are proud to associate ourselves with them. We feel our expertise coupled with their products form a lethal combination. Expect to see some great work on this front.”