Rising Star Awards 2021 Entries Open - Enter Now

Best Media Info

Editor’s Picks

Above 500 million watch Culture Machine on YouTube

Another 19 million viewers watched content created by Culture Machine on Facebook and the cumulative viewership of the digital media network’s content crossed 7.8 billion minutes

BestMediaInfo Bureau | Mumbai | April 20, 2016

Culture-MachineCulture Machine affirms its position as the numero uno digital media network, as its viewership crosses the 500 million mark on YouTube, 19 million on Facebook and 1.4 billion watch minutes. The company has produced 7.8 billion minutes of content on YouTube in less than three years across genres, enabling it to attain the leadership position.

Culture Machine was founded by Sameer Pitalwalla and Venkat Prasad in 2013 and has since, created entertainment for the internet generation, by combining cutting edge technology with great content. Culture Machine has offices and studio facilities in Mumbai, Delhi and Chennai and is a wholly owned subsidiary of The Aleph Group, Singapore.

The network has received US $21.5 million in funding in a span of two years from Tiger Global, Zodius Capital and Times Internet. Culture Machine is storming the digital platform with its 500 plus content creators across multiple genres of entertainment. The organization has grown rapidly, fueled by the demand from advertisers and audiences. It brought in top talent in its engineering, creative and sales force, leading to an expansion of both its media and technology products.

Today, Culture Machine’s network includes more than ten prominent ‘Own and Operated’ channels, like ‘Being Indian’, ‘Blush’, ‘Epified’ and ‘Put Chutney’, to name a few. Culture Machine’s core technology platforms, Intelligence Machine, Video Machine and Business Machine, cater for the mission of data backed content creation, content creation on scale and management of digital content for brands and channels respectively.

Commenting on achieving this milestone, Culture Machine’s CEO and Co-Founder, Sameer Pitalwalla, said, “Our vision was to build the best and largest digital media network for South Asian Internet audiences. Our rapid growth in viewership across platforms, our own media brands, advertisers and technology is a testament to the work of a best in class team executing on a strategy to win the attention of the world’s largest, youngest mobile internet population.”

Culture Machine works with a wide range of brands to create quality content that resonates with the internet audiences and has worked closely with names like Samsung, Ola Cabs, Edelweiss Tokio Life Insurance, Closeup, Vodafone, Nike, Myntra.com and eBay, to name a few. The company recently partnered with Lakme, for its first ever web series, Alisha, which was a resounding success.

“For the content to standout one needs to identify and be well connected with the target audience at all times. We have a great platform in place who caters to this and ensures that all content that’s created and distributed is relevant to its target audience,” Pitalwalla said.


Post a Comment