Viacom18 Digital Ventures lines up technical partners for Voot

Global major Kaltura will build customized features for Voot, while its user experience and user interface designs will come from the US-based 'A Different Engine'

BestMediaInfo Bureau | Delhi | March 15, 2016

Viacom18 Digital Ventures has announced the line-up of technical partners for its forthcoming digital video-on-demand (VOD) platform, Voot. Viacom18 has been working with “best-in-class” partners, with extensive international experience to build and roll out its Over-the-top (OTT) streaming service.

Kaltura, a global major in OTT and video streaming services, is the platform provider. Kaltura is building several customized features for Voot, which will be unique and relevant for the Indian market.

For the user experience and user interface design, Viacom18 has roped in US-based company, A Different Engine (ADE), which has extensive experience and specialization in building UX/UI for large multi-platform video streaming services.

Web Dunia, which is on board for web services and website development, is also playing the critical role of system integrator. The mobile applications are being developed by one of India's leading developers, Robosoft Technologies.

Gaurav Gandhi

Speaking of the partnerships, Gaurav Gandhi, COO, Viacom18 Digital Ventures, said, “In this business, product and technology play a pivotal role. While we work towards bringing popular and engaging content in this space for our viewers, we are equally focused on working with the best technology and design partners to build a world-class, differentiated product with superlative user experience.”

Voot, an ad-supported VOD service, will aim to cater for the constant content consumption cravings of the always-on digital generation. Apart from exclusively showcasing the content produced and aired by Viacom18 channels, Voot will also have a big focus on original-content created only for the service.

Viacom18 Digital Ventures is a newly created division within Viacom18 with a mandate to build consumer facing digital businesses. Apart from building direct-to-consumer streaming businesses, Viacom18 Digital Ventures will also manage all digital licensing and monetization for the company's content assets.

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