The initiative offers free online training programme for agencies and brands to help them make the most of marketing on the social media platform
BestMediaInfo Bureau | Delhi | March 8, 2016
Social media platform, Twitter.com, has opened up its doors to Indian brands and marketers. It is offering a free online resource to Indian marketers to âinspire creativity and help partners of all sizesâ make the most of marketing on the platform.
Twitter is offering agencies and brands #TakeFlight with its free online education programme, Twitter Flight School. The online resource is available in 16 languages across the world. Twitter Flight School helps agencies learn how to build buzz, launch products, drive sales, and instantly connect with a highly engaged audience on Twitter.
The interactive curriculum for brands offers exclusive consumer insights and research, in-depth product tutorials and fresh case studies. The personalized learning experience is designed to elevate the skills needed for ideation and integration of Twitter ad-products into the brandâs media mix.
The course content includes topics like âTwitter 101â, âUltimate guide to content planningâ, âHow to create and manage objective-based campaignsâ, âHow to reach the right peopleâ, âLaunch and optimize campaignsâ (for buyers), âMedia Planning made easyâ (for planners), âFive Marketing Plays on Twitterâ (for account directors / leads) and Twitter for Executives (for senior leaders).
Sonali Malaviya, Head of Business Marketing, Twitter India, said, âTwitter is the ideal platform for marketers owing to its live, public, and conversational nature. Twitter Flight School is designed to inspire creativity, demonstrate best practices and help brands make the most of marketing on Twitter. Our online learning resource helps marketers develop high impact campaigns for brands, helps engage with consumers, and offers practical tips to understand this live ecosystem and to make the most of its real-time capabilities. Best of all, content is bite sized, customized for its audience and optimized for use on mobile devices.â
Tips for marketers
Twitter Flight School shares tips with marketing agencies on how to develop high-impact marketing campaigns for clients. The content has been tailored into bite-size modules to address different agency roles and functions, including senior leadership, account planning and campaign management.
Marketing agencies are being offered lessons on buying and execution. The tutorial shows agencies how to launch and optimize paid campaigns and how to drive business results and new opportunities.
Flight School shares tips on planning and strategy, showing marketing agencies how they could incorporate Twitter into their media plan to influence key decision makers. It offers a holistic approach to enhancing the marketing strategies of clients and creating ongoing business opportunities. It offers lessons for executive leadership, to inspire thought leadership in an evolving digital landscape and on learning how to use Twitter to differentiate a brand from the clutter.
Marketers who sign up for Flight School will also be offered tips and downloadable presentations they may use to develop campaign ideas and prepare for senior-level meetings. They will be offered an âOn-Demand Resource Libraryâ, with exclusive access to data, research, content and tools that could be built into presentations and used on the job.
Flight School also offers âA la Carte Coursesâ on content, to keep marketers up-to-date with Twitter products and best practices. It goes without saying that the Twitter resources will only be available to Twitter account holders.
How to get started
Students begin by selecting a job-specific âflight path.â Executives can learn how to use Twitter to build their personal brands and inspire thought leadership, while mid-level marketers can brush up on day-to-day Twitter content planning and budget allocation. Both paths contain a handful of courses that take less than an hour to complete and can easily be done from a desk or a phone.
When marketers graduate, theyâll be ready to design, launch, and manage innovative Twitter campaigns to achieve goals ranging from awareness generation to sales. Marketers who complete the course will be recognized with a printable certificate and an official badge to display in their email signatures or on their LinkedIn profiles.