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Twitter Flight School open to marketers, brands

The initiative offers free online training programme for agencies and brands to help them make the most of marketing on the social media platform

BestMediaInfo Bureau | Delhi | March 8, 2016

Twitter_logo_blueSocial media platform, Twitter.com, has opened up its doors to Indian brands and marketers. It is offering a free online resource to Indian marketers to “inspire creativity and help partners of all sizes” make the most of marketing on the platform.

Twitter is offering agencies and brands #TakeFlight with its free online education programme, Twitter Flight School. The online resource is available in 16 languages across the world. Twitter Flight School helps agencies learn how to build buzz, launch products, drive sales, and instantly connect with a highly engaged audience on Twitter.

The interactive curriculum for brands offers exclusive consumer insights and research, in-depth product tutorials and fresh case studies. The personalized learning experience is designed to elevate the skills needed for ideation and integration of Twitter ad-products into the brand’s media mix.

The course content includes topics like ‘Twitter 101’, ‘Ultimate guide to content planning’, ‘How to create and manage objective-based campaigns’, ‘How to reach the right people’, ‘Launch and optimize campaigns’ (for buyers), ‘Media Planning made easy’ (for planners), ‘Five Marketing Plays on Twitter’ (for account directors / leads) and Twitter for Executives (for senior leaders).

Sonali Malaviya-nl Sonali Malaviya

Sonali Malaviya, Head of Business Marketing, Twitter India, said, “Twitter is the ideal platform for marketers owing to its live, public, and conversational nature. Twitter Flight School is designed to inspire creativity, demonstrate best practices and help brands make the most of marketing on Twitter. Our online learning resource helps marketers develop high impact campaigns for brands, helps engage with consumers, and offers practical tips to understand this live ecosystem and to make the most of its real-time capabilities. Best of all, content is bite sized, customized for its audience and optimized for use on mobile devices.”

Tips for marketers

Twitter Flight School shares tips with marketing agencies on how to develop high-impact marketing campaigns for clients. The content has been tailored into bite-size modules to address different agency roles and functions, including senior leadership, account planning and campaign management.

Marketing agencies are being offered lessons on buying and execution. The tutorial shows agencies how to launch and optimize paid campaigns and how to drive business results and new opportunities.

Flight School shares tips on planning and strategy, showing marketing agencies how they could incorporate Twitter into their media plan to influence key decision makers. It offers a holistic approach to enhancing the marketing strategies of clients and creating ongoing business opportunities. It offers lessons for executive leadership, to inspire thought leadership in an evolving digital landscape and on learning how to use Twitter to differentiate a brand from the clutter.

Marketers who sign up for Flight School will also be offered tips and downloadable presentations they may use to develop campaign ideas and prepare for senior-level meetings. They will be offered an ‘On-Demand Resource Library’, with exclusive access to data, research, content and tools that could be built into presentations and used on the job.

Flight School also offers ‘A la Carte Courses’ on content, to keep marketers up-to-date with Twitter products and best practices. It goes without saying that the Twitter resources will only be available to Twitter account holders.

How to get started

Students begin by selecting a job-specific “flight path.” Executives can learn how to use Twitter to build their personal brands and inspire thought leadership, while mid-level marketers can brush up on day-to-day Twitter content planning and budget allocation. Both paths contain a handful of courses that take less than an hour to complete and can easily be done from a desk or a phone.

When marketers graduate, they’ll be ready to design, launch, and manage innovative Twitter campaigns to achieve goals ranging from awareness generation to sales. Marketers who complete the course will be recognized with a printable certificate and an official badge to display in their email signatures or on their LinkedIn profiles.


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