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To The New launches VideoReady

VideoReady is a turnkey, TV Everywhere/ OTT solution for operators, broadcasters, media companies and education hubs

BestMediaInfo Bureau | Delhi| March 22, 2016


Digital services company, To The New, has launched a turnkey TV Everywhere/OTT solution, named VideoReady. VideoReady is a video platform that caters for operators, broadcasters, media companies and education hubs.

It is a flexible and robust video product that helps prepare, manage, deliver and monetize digital video content. VideoReady provides different experiences and features for full coverage of a pure play OTT (over the top) service for content owners and broadcasters and a comprehensive TVE solution with near TV experience for operators.

The solution comes with rich and intuitive multiscreen OTT/TV Everywhere reference applications that can quickly adapt to a client’s branding and be customized for faster marketing solutions.

“We have always been at the digital forefront and VideoReady is a testimony of our expertise in the video domain,” said Dave Maan, EVP - Video Solutions, To The New. “The Turnkey OTT solution comes with a suite of multiscreen reference applications and enables OTT services to be launched in less than six weeks. Our aim with VideoReady is to simplify the Video OTT delivery eco-system and create solutions that can travel across domains and geographies,” he added.

Deepak Mittal, CEO, To The New, said, “OTT video services and TVE will have close to 200 million users globally by 2019 contributing to a total of US $37 billion online video market in revenues. These numbers are huge and looking at the current surge in usage and paid online subscriptions, the business case looks much stronger. This clearly indicates that cord cutting is happening as we speak, and content companies need to move much faster to provide compelling services to digital consumers to ensure sustainability in business.”

At the upcoming Broadcast Asia 2016, To The New will demonstrate VideoReady and how it simplifies the entire OTT and TVE ecosystem and enables content owners and operators to launch, manage and grow their online video offerings across platforms.


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