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Times Network ties up with Amagi for geo-targeted ads

Times Network will use Amagi’s services for Times Now, ET Now, Romedy Now, Zoom and Magic Bricks Now

BestMediaInfo Bureau | Mumbai | March 9, 2016

times network logo

Amagi, which boasts of being India’s largest geo-targeted ad network, has entered into a partnership with leading television broadcaster, Times Network. Times Network will use Amagi’s services to enable geo-targeted advertising on five of its channels – Times Now, ET Now, Romedy Now, Zoom and Magic Bricks Now.

Times Network delivers differentiated content across news and entertainment channels to more than 100 million viewers in the country. Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi will give advertisers the flexibility to buy regional ad spots on its channels at optimized costs.

The flexibility enables bigger advertisers to optimize their media spends and the smaller and regional advertisers to advertise on national channels, targeting only markets of their choice and paying only for those markets. The Times Network, Amagi partnership, thus, provides an opportunity for entrepreneurs and small advertisers to see their brands on national channels, like Times Now, for instance.

MK Anand MK Anand

Expressing his confidence in the partnership’s ability to deliver benefits for national and local advertisers, MK Anand, MD and CEO, Times Network, said, “Our Network specializes in delivering decision makers at the top end of the Indian population. Our audiences are comparable with English newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to English newspaper campaigns at very efficient costs. This will be a major innovation for media users.”

“The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition,” said Baskar Subramanian, Co-founder of Amagi. “Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results,’’ he added.

Amagi sees the partnership as a milestone in innovation in television advertising, in times when advertisers were increasingly turning more specific about the division of their marketing budgets.   Times Network is the second major television broadcaster to enter into a partnership with Amagi for content delivery solutions, after the Zee Entertainment Enterprises.

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