IndiaCast announces shift in the EPG No. to 786 starting April 4, 2016, to bring the channel upfront on the Sky guide menu
Mumbai | March 23, 2016
TV18 and Viacom18’s local and international distribution wing, IndiaCast, has announced a new EPG number for Colors UK on the leading DTH platform, Sky. The change would be effective from Monday, April 4, 2016. As part of the change, Colors UK will be available on EPG number 786 on Sky, making the channel visible on the first page of the international channels selection guide menu for Sky subscribers.
Anuj Gandhi, Group CEO - IndiaCast, said, “IndiaCast has always endeavoured to present quality entertainment options to the Indian diaspora across the globe bringing them one step closer to Indian culture and content. Moving Colors UK up to EPG number 786 enables us to create top-of-mind recall for the channel and its content thereby building engagement with Sky subscribers.”
Commenting on the change, Govind Shahi, Head - Viacom18, UK, said, “Colors UK has been showcasing the best offerings from the Viacom 18 content library to South Asian viewers. As we move the channel to EPG number 786, we are hoping to enhance sampling amongst Sky subscribers, thereby bringing audiences closer to superior quality and inspiring content.”
Sky subscribers will be intimated about the new EPG number for Colors UK, through an announcement on the network as well as via social media platforms. Currently, the channel’s feed is available to subscribers on multiple platforms including Sky, Virgin, Freesat, YUPP TV, Lebara Play, Ditto TV and Cinefuntv.
Head – Communications,