Brand new fan experiences include Twitter emojis, #WorldT20Heroes and #AskCaptain. The #OnlyOnTwitter experience will be live from March 13 to 19 and from March 29 to April 4
BestMediaInfo Bureau | Mumbai | March 9, 2016
As an encore to their partnership for the ICC Cricket World Cup in 2015, ICC and Twitter are set to introduce a range of new interactive experiences for the ICC World T20 in India.
Over the next few weeks, cricket fans globally may look forward to Twitter Trump Cards (#WorldT20Heroes). ICC has innovated with Twitter for cricket fans to get a Trump Card about their favourite players at the ICC World Twenty20 by simply Tweeting to @ICCLive with #WT20Heroes.
Fans will then receive a digital Trump Card of a player with his statistics and may collect Trump Cards of all players from across the 16 teams playing in the ICC World T20. The #OnlyOnTwitter experience will be live for fans from March 13 to March 19 and from March 29 to April 4.
Apart from showcasing relevant Tweets during the game, ICC will offer a special treat to cricket fans around the world in each of the 35 menâs ICC World T20 matches and the 13 televised Womenâs World Twenty20 matches. By Tweeting to @ICC with the hashtag #AskCaptain, Twitter users across the world will be able to participate in the live post-match interviews, where one Tweet containing a question will be picked up by the commentators and asked to the winning captain live on global TV.
To enable cricket fans globally to add more colour to their Tweets, ICC and Twitter have combined to bring to life new Twitter emojis, for the first time at a global cricket event. When fans Tweet with #WT20 or #AskCaptain or #WT20Heroes, they will see an emoji appear next to the hashtag.
Apart from the three new Twitter emojis, hashflags, which were popular during the ICC Cricket World Cup, will return for this yearâs tournament too. Cricket fans will be able to cheer for their nation by Tweeting with any of the 16 hashflag codes and have the nationâs flag appear next to them. The 16 hashflag codes are: #AFG, #AUS, #BAN, #ENG, #HK, #IND, #IRE, #NET, #NZ, #OMA, #PAK, #SCO, #SA, #SL, #WI, #ZIM.
Twitter Player of the Match
Following on from the success of the Player of the Match at previous ICC events, ICC will be using the Twitter Challenger App to Tweet a video with the Man of the Match with his trophy, so that fans may instantly connect to the player post-match. The player will be able to autograph the video and leave a special message for fans after his performance.
Nissan Play of the Day and Viral content on Twitter Video
Moreover, @ICC will Tweet viral video content during the event and Tweet a Play of the Day videos on Twitter to help fans watch and decide their daily vote for the Nissan Play of the Day.
Behind-the-scenes Vine videos
The ICC will be using Vine to take fans behind-the-scenes of the World T20 with looping six second videos, from the dressing rooms to the fans in the stadium, from the fans arriving for the matches to the batsmen walking into and out of the ground.
Periscopes from the commentary box
Fans may get closer still to the action on the ground with @ICC, which will be using Periscope to live broadcast some of the behind-the-scenes activity as the commentators get ready to go on air.
Aarti Singh Dabas, ICC Head of Media Rights, Broadcast & Digital, said, âWe wanted to make this edition of the ICC World T20 extra special for our fans on digital platforms. With these custom experiences, we are delighted that our partnership with Twitter will ensure that they not only enjoy the cricket but can also partake in all the fun with the live, public conversation around the event.â
Aneesh Madani, Head of Sports Partnerships, Twitter India, said, âTwitter brings you closer to your interests and this partnership is a landmark milestone for Twitter and sports. We are proud to work with the ICC for creating rich Twitter content experiences for cricket fans across the world that they can follow and participate in. We hope to use this opportunity to connect every cricket fan with their passion in a much deeper and more meaningful way.â