History TV18 to launch 'OMG! Yeh Mera India'

Hosted by comedian Krushna Abhishek, the channel's new Hindi factual entertainment show goes on air at 8PM every Thursday, beginning March 10

BestMediaInfo Bureau |Mumbai | March 2, 2016

History TV18 strives to break out of the clutter with its new factual entertainment show in Hindi, 'OMG! Yeh Mera India'.  The half-hour programme every Thursday, will take audiences across the length and breadth of India, showcasing 'OMG' facts about its people and places. The weekly half-hour episodes will be hosted by actor and stand-up comedian Krushna Abhishek.

The show takes viewers across the country, from the world's biggest family in Mizoram, to a 'visa' temple in Andhra Pradesh, or a soldier who performs difficult yoga-postures on a moving motorcycle. Every week Krushna Abhishek takes viewers on an unforgettable journey into a little known part of India, to provoke that hyper exclamation – OMG (Oh My God)!

Sangeetha Aiyer

Sangeetha Aiyer, Vice President and Head Marketing, A+E Networks, TV18, said, “Ever since our launch, we've pushed the envelope on all aspects to delight the viewer and I think 'OMG! Yeh Mera India' best epitomizes our efforts.  Our main objective has been to present India - with all its vibrancy and idiosyncrasies - in a fun, relatable manner that is totally immersive for the entire family. With 'OMG! Yeh Mera India', we plan to create a lasting Indian franchise which is a first of sorts for our category besides – of course - bringing in more viewers and growing the entire the genre.”

History TV18 plans to create an engaging digital initiative to drive user-generated content on its social media ecosystem. The show will invite participation from viewers to share OMG stories from their neighbourhood. The shortlisted stories will be featured in the final episode. The core idea behind the initiative is to increase engagement and conversations among its social media community.

The channel has a tradition of featuring clutter breaking India-based content. Its first production 'Greatest Indian', a vote-based initiative, created enormous buzz, drawing a record breaking two crore responses across India. History TV18's second and third local productions 'Bollywood@100' and 'Vital Stats of India' won rave reviews from audiences and critics alike.

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