The Bangalore office of Havas Media Group India, will handle the account of the money management app
BestMediaInfo Bureau | Mumbai | March 30, 2016
Havas Media Group India has been awarded the integrated media mandate for MoneyView.in. The account will be handled from Havas Media’s Bangalore office.
Money View is India’s leading money management app, trusted by more than three million users. The app aims at “financial fitness for all”. Money View helps users stay within their budget by enabling them to track their expenses automatically while categorizing their spending pattern, so that users spend wisely and save more.
It helps users to keep tabs on monthly bill cycles and pay with a single click on a button on the app. Unlike other apps in the category, Money View is an intuitive application, which processes SMS data securely for the user’s overview, without any manual input.
Speaking on the appointment, Puneet Agarwal, Co-Founder, MoneyView.in, said, “We have a unique product that has already seen tremendous traction in the market. We recently launched our Investment product feature that will take Money View to the next level, where users can manage, save and grow their money – all from within the app. And with the kind of exponential growth we are aiming at, we wanted to partner with an agency that helps us achieve this vision. Havas Media had a keen understanding of our business and has displayed tremendous passion for it. Their Meaningful Connections Planning process is scientific, insightful and I am sure will help craft compelling communication strategies for Money View. We are happy to be partnering with them.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Money View fills a critical need gap in the digital financial eco-system by allowing the users to be in charge of their expenditure. This is a clear need of the hour. This win further consolidates our position as the destination agency for the New Age Entrepreneurial clients. We are delighted to be partnering with them and look forward to their explosive growth.”
Mohit Joshi, Managing Director, Havas Media Group - India, said, “This is a brilliant win and further consolidates our position in the Bangalore market. Our commitment towards developing a specialist offering for the new age entrepreneurial clients has been the key reason for our tremendous success in this space. We are pretty sure that 2016 will be a spectacular year for Havas on the back of an absolutely fantastic 2015!”