Company will leverage the global tie-up with the leading English football club to enhance brand building
BestMediaInfo Bureau | Delhi | March 15, 2016
Gulf Oil Lubricants India (GOLIL) yesterday announced that its parent company,
Gulf Oil International, a part of the Hinduja Group, has entered into its largest ever single, long-term partnership with the worldâs leading football club, Manchester United, to become its global sponsor and official lubricant cum fuel retail partner till the end of 2019 football season.
The multi-year partnership was signed by Frank Rutten, Vice-president, Gulf Oil International, and Jamie Reigle, Commercial Director, Manchester United, at Aon Training Complex, Manchester Unitedâs official training ground in the presence of the first team players and Manchester United legends.
âGulf Oilâs association with the world of sports has been phenomenal right from motorsports to cricket, where we have partnered with the best of the best. It was therefore logical for us to team up with Manchester United to reiterate our brandâs core values of endurance, quality and passion. We look forward to leverage this interesting mix of football and cricket and leverage this partnership to increase consumer engagement with the brand, create new and exciting communication platforms that will emphasis the customer value propositions,â said Ravi Chawla, Managing Director, Gulf Oil Lubricants India.
The deal will give Gulf Oil access to Manchester United assets including the club crest and player images, and Gulfâs distinctive orange disc will feature on the clubâs digital perimeter boards during Premier League, FA Cup and League Cup matches at Old Trafford.
The companyâs partnership with Manchester United is in addition to its existing global tie-upsÂ Â with Milwaukee BMW, World Superbikes, the World Endurance Championship with the Gulf Racing Team and Porsche.