The new platform aims to deliver the actionable insights needed to inform media decisions for both global and local campaigns
BestMediaInfo Bureau | Delhi | March 22, 2016
GroupM has announced the launch of LIVE Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans so advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage. With seamless access to a global panel of more than 5.5 million consumers in 30 markets, LIVE Panel delivers the actionable insights needed to inform media decisions for both global and local campaigns. The new platform connects with multiple data sources across Kantarâs market leading data and research assets and integrates with the bespoke planning tools of GroupMâs media agencies to accelerate the time from insight to planning to implementation.
âIn an era of continually evolving consumer behaviors and media preferences across a wider array of channels, marketers who have the most intelligence are at a distinct advantage, and our unique knowledge of audiences worldwide sets us apart in the industry,â said Irwin Gotlieb, Chairman, GroupM Global. âLeveraging WPPâs data and analytics investments, we know more about media use and consumption behaviors than anyone else. LIVE Panel operationalizes this knowledge to turn consumers into audiences and audiences into customers more nimbly and efficiently for our clientsâ advantage.â
âGroupMâs use of our global Lightspeed consumer panels and the integration of a number of our unique data sources - BrandZ, TGI, Connected Life and Kantar Worldpanel ComTech - into LIVE Panel fully realizes the power of Kantarâs insights capabilities by embedding them into agenciesâ media investment management tools,â said Eric Salama, CEO of Kantar.Â âThis continues Kantarâs strategy of combining survey, panel and census data for the benefit of marketers by connecting us to the client rosters of the worldâs largest media investment group.â
LIVE Panel is the latest tool in a growing portfolio of consumer and media insight planning tools that help GroupMâs media agencies, including Mindshare, MEC, MediaCom, Maxus and Motivator to build distinct marketplace offerings that leverage the best data available in regions worldwide.Â LIVE Panel provides clients of GroupM agencies the following connectivity and benefits:
LIVE Panel is launching with an extensive global hub survey generating media knowledge on 30 media and 40 touchpoints including consumers in India, Argentina, Australia, Brazil, Canada, France, Germany, Singapore, the United Kingdom and the United States.Info@BestMediaInfo.com