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Google experiments with cricket fever

The search engine has launched two experimental features for specific matches during the ICC World Cup T20 in the way of fresh content and a live sports commentary panel

BestMediaInfo Bureau | Mumbai | March 17, 2016

google-logoGoogle continues to bat for the ICC World Cup Twenty20. After a special Google app for the international cricket tournament and the brief change in its search engine logo (two blue cricket bats and a ball), it has now launched two experimental features in its search engine for the games.

Google has released fresh content directly from favourite cricket players, personalities and commentators in the Google search engine, along with a new live sports commentary panel, in a bid to live up to the cricket craze among its users. Those keen to read about M.S. Dhoni’s latest match reflections, or to see what Virat Kohli has been up to on and off the pitch, will be able to do so, by simply “googling” the cricketers during the ICC World T20.

Fans will now be able to hear from their favourite cricketers more easily too. A search for a cricketer, will lead to news articles, tweets and links leading to information about him. A Google search will lead to posts, match photos, or videos directly from the cricketer (person searched).

Google will also bring its users closer to their favourite cricket stars, by throwing up commentary from a wide range of players, commentators and experts from the search. A search for the word ‘cricket’ and ICC World Twenty20, or related queries like “T20” or team names during and after matches, for instance, will lead to real-time commentary on the match from a range of cricket stars, like Akash Chopra’s most recent quip or Boria Majumdar’s anecdotes on cricketing history.

These commentary panels were launched during the highly anticipated India versus New Zealand match on March 15 and are available for select ICC T20 games. These new search features are experimental and will run only during the ICC World T20 2016.


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