Menon moves from Quasar (GroupM). He is joining as ECD & Creative Head
BestMediaInfo Bureau | Mumbai | March 22, 2016
iContract has appointed Gaurang Menon as ECD and Creative Head. Menon moves from Quasar (GroupM), where he was the creative head. He has over 12 yearsâ€™ experience in crafting award-winning digital campaigns for leading brands such as Pepsi, Kellog, Maruti, Mahindra, HUL, Microsoft and Tata Communications to name a few.
Announcing his appointment, Prashanth Challapalli, EVP & Digital Head, iContract, said, "Gaurang brings with him two things I love in creative leaders â€“ a sense of adventure and a calm and collected head on experienced shoulders. He comes on board at a really momentous time in iContract's journey. We handle some of the biggest brands in India and we like challenging ourselves to create work that wins not only awards but equally importantly, builds business for our clients. I look forward to his partnership in strengthening our creative product"
Menon is a published travel writer and photographer and his work has featured in magazines like Jetwings, Planet Goa andÂ CNNGO.com. He also spends time on the two other things he loves the most â€“ food and travel. He creates adventure trips for people through his hobby travel outfit, TrueNorth, and is perpetually trying to fulfil orders of his own brand of Pesto and Pasta sauces called â€˜Summer of 69â€™.Â He has worked with BC Web Wise, Jet Airways, Mediaturf, Leo Burnett, Flying Cursor, Synapse and id8Labs.
On joining iContract, Menon said, "Five minutes into my first conversation with Prashanth, I decided that if I have to make a switch, it has to be with iContract. I guess it was all about being in sync with the vision and in agreement on a lot of things, something that's becoming increasingly difficult these days. I'm really excited to work with the fantastic team at iContract. My mandate is simple â€“ the launch pad has been created and I need to steer the creative product to the next level."
iContract is one of the leading digital agencies in India. It handles the social and digital mandate for industry leading brands like Google, YouTube, YouTube Creators, Dettol, Durex, Veet, Lizol, Scholl, Garnier, Wills Lifestyle, Shoppers Stop, Asian Paints, UTI Mutual Fund and HSBC to name a few.