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For Mirchi, it is #NotWomensDay

The Mirchi film is a wish: that what is true within the walls of Radio Mirchi should become a reality everywhere

BestMediaInfo Bureau | Mumbai | March 10, 2016

NotWomensDay Click on the image to watch the Video.

How did ENIL’s Radio Mirchi celebrate International Women’s Day? By deciding to say #NotWomensDay. Actually, it just happened.

The idea for the video came from the women in the organization. During a random lunch chat, a couple of them realized that what they take completely and totally for granted while working at Radio Mirchi – meritocracy, equal opportunity, no glass ceilings and no discrimination – was not something at all common outside. It was worth highlighting, especially to the rest of the corporate world.

When this idea was taken to MD & CEO Prashant Panday, he was a bit surprised. “I had never really thought about how many women I have in senior management here. We have never thought of any special privileges for one gender, except in one area: maternity leave, where we very consciously want to go out of our way. But for the rest of it, we just wanted to be a merit-based, scrupulously transparent and unfailingly fair company. If you do that, everybody benefits. Gender becomes irrelevant.”

And that is how this film was born: a fun, sunshine, laugh riot amongst colleagues who are clearly friends, who can sit around chatting amiably in their CEO’s cabin, who have a deep bond and sisterhood among themselves because of the secure space they occupy personally and professionally.

#NotWomensDay, the Mirchi film, is not an attempt to reduce the importance of this day or to undermine the struggles that various organisations and individuals go through to make equality and emancipation a reality. Rather, #NotWomensDay is a wish: that what is true within the walls of Radio Mirchi should become a reality everywhere.

The Video:


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