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Flipkart’s Manish Maheshwari appointed CEO of Web18

Maheshwari will lead Network18’s digital and e-commerce assets including digital portals such as,,, and various other ideas that have been seeded in the network

BestMediaInfo Bureau | Mumbai | March 31, 2016

Manish Maheshwari Manish Maheshwari

In a move to aggressively grow its digital business, Network18 Group has roped in Manish Maheshwari as CEO of Web18. Maheshwari was previously head of Flipkart’s Seller Marketplace and Ecosystem.

Maheshwari will lead Network18’s digital and e-commerce assets. These include digital portals such as,,, and various other ideas that have been seeded in the network to help it grow as a leader in digital space.

Adil Zainulbhai, Chairman, Network18 Group, said, “Manish brings with him a good mix of Silicon Valley tech product culture and an understanding of ground realities of India. Both these qualities will be crucial as we take Network18 to the next level of digital transformation. He has a proven track record of taking up projects and achieving a scale of tens of millions, building cross-functional teams that deliver in large setting with an unflinching focus on customer experience.”

Network18 has been in an expansion mode with specific focus on digital content. The company has been aggressively hiring senior employees to strengthen its technology, product, sales and business development teams. As CEO of Web18, Maheshwari’s immediate priorities will be to drive content, monetization, new business, inorganic growth, and product portfolio management.

Maheshwari can be credited with growing Flipkart’s marketplace by 10 times – from 10,000 sellers in February 2015 to over 100,000 sellers in February 2016. Prior to that, he co-founded txtWeb and grew it from scratch to become the world’s largest marketplace for text-based apps with over 16 million mobile users in India alone. Prior to txtWeb, he was the Head of New Markets, Global Business Division at Intuit, a NASDAQ-listed technology company, the world’s leading provider of personal finance software products such as TurboTax, Quicken and

Maheshwari relocated from California to India in 2011 when txtWeb, which he co-founded while in the Bay Area, started taking off in hundreds of tier 2 and tier 3 towns across India. A Wharton MBA graduate, he previously worked at the New York office of McKinsey, where he advised Fortune 500 companies on new market entry and growth strategy in technology, e-commerce and consumer spaces.

In the early part of his career, he worked at Procter & Gamble (P&G) in India, starting his career in Mumbai and then taking on Asia-Pacific roles in the Philippines, China and Singapore.

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