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BBDO India’s ‘Touch the Pickle’ shines at Adfest 2016, wins the Grande

‘Touch the Pickle’ wins many medals including the Grande and Gold while BBDO’s ‘Share the load’ wins Silver and Bronze in Media category. Creativeland Asia wins Effective Lotus for Amoda Reserve and McCann India hits Silver Lotus for Radio Mirchi’s Rudaali film

BestMediaInfo Bureau | Delhi | March 21, 2016

Adfest-Agency-Network-of-the-year---team-BBDO Adfest Agency Network of the year - team BBDO

India’s dream run at Adfest 2016 in Pattaya, Thailand, continued on Saturday, the final night of awards, as it won eight more Lotus awards, taking its tally to 24 this year. BBDO India was the most awarded Indian agency at this year’s Adfest with a total of nine awards. Taproot India and McCann Worldgroup India stood second and third, respectively, with six medals each.

Also read: Taproot Dentsu hits only Gold on first day of Adfest 2016 awards

While BBDO India’s ‘Touch the Pickle’ won many medals including Grande and Gold on the final day, its ‘Share the load’ campaign won Silver and Bronze medals.

‘Touch the Pickle’ campaign for P&G’s Whisper was awarded the Grande of Lotus Roots which was entered for the Integrated Lotus. The campaign also hit a Gold and a Silver in Media category. Media category’s other two winners from India were also from BBDO India. The agency’s work for Ariel titled ‘Share the load’ won a Silver and a Bronze Lotus in Media.

‘Touch the Pickle’ also won a Bronze Lotus in Promo category.

Josy Paul Josy Paul

On the success at the Adfest 2016, Josy Paul, Chairman & Chief Creative Officer, BBDO India, said, “We are thrilled that our work for P&G is making a big impact in shows that celebrate marketing effectiveness and advertising creativity. Winning the Grand Prix (the Grande) and being the most awarded Indian agency at Adfest is a sign that we are contributing to the industry's standards across all categories. We thank the awesome team at P&G and all our partners for this recognition."

India also won Effective and Film Lotus awards. Effective Lotus went to Creativeland Asia for Amoda Reserve in small budget category.

McCann Worldgroup hit Silver Lotus for Radio Mirchi’s Rudaali film in Film category.

BBDO was awarded Network of the Year as the creative network won awards for Print, Promo, Branded Content, Design, Direct, Effectiveness, For Humanity, Innovation, Interactive, Media, Mobile, Press and Outdoor with BBDO Singapore, BBDO Indonesia, BBDO Hong Kong, BBDO China, BBDO Thailand, I&S BBDO Japan, BBDO India, Impact BBDO Dubai, Colenso BBDO and BBDO Guerrero all picking up finalists and metals.

Jean-Paul Burge, Chairman and CEO of BBDO Asia, said, “The strength of the BBDO Asia network is our ability to mine focused local insights, from them develop effective and creative platforms, deliver these across a wide geography and do this across multiple media efficiently. Doing this consistently for more clients in more places is what we aim to do every day. Winning Network of the Year at Adfest while holding the Cannes, Spikes and AME’s crown confirms that it’s working”

Grand Jury President Jeremy Craigen, Global Chief Creative Officer of Innocean Worldwide, said, “Every jury was so diligent and honest. Every winner was well deserved. All the work really spoke to its own country and region.”

This year, there were 1,232 delegates from 60 cities, and 3,112 entries across 18 awards categories.

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