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92.7 Big FM ropes in Virender Sehwag again for ‘Big Cricket Headquarter’

The nine-week radio activity will bring exclusive match analysis, interesting trivia and a special contest for cricket lovers. The programme will go on air from March 9 across the network’s 45 stations

BestMediaInfo Bureau | Delhi | March 4, 2016

Big-Cricket-Headquarter92.7 Big FM has roped in cricketer Virender Sehwag for ‘Big Cricket Headquarter’ for the second time. The radio programme, launched in association with LIC Housing Finance Ltd., will go on air from March 9 and will run through the duration of the ICC World Twenty 20 tournament that begins in India from March 8.

The nine-week activity promises to engage cricket fans with an exhilarating aural experience across the network’s 45 stations till April 3, 2016. All through the tournament, ‘Big Cricket Headquarter’ will provide exclusive content in the form of hourly match updates, interesting trivia and behind the scenes stories. Sehwag will share his thoughts with 92.7 Big FM’S radio jockey (R.J.) Prateek.

The FM network will conduct a special contest for cricket fans across the country, titled, ‘Big Cricket Expert’. Cricket lovers could win tickets to matches played in their respective cities. The channel will also give an opportunity to cricket fans to don the expert’s cap, where listeners may participate in the programme by voicing their opinions on the match. The biggest, amongst 12 chosen ardent fans will get the opportunity to watch the final match of the tournament.

Speaking of his association with ‘Big Cricket Headquarter’ cricketer Virender Sehwag said, “This is my second year with 92.7 Big FM’s ‘Big Cricket Headquarter’ and I am glad to be the face of this property yet again. The show is a great platform for me to connect with all cricket lovers off the field. With the cricket fever starting soon, I am extremely excited about bringing all the on and off field drama to the listeners and truly submerge them in this much awaited cricket experience.’’

A spokesperson from 92.7 Big FM said, “After launching the highly successful ‘Cricket Ka Big Headquarter’ property, 92.7 Big FM is launching season two of the most successful show. With ‘Big Cricket Headquarter’, we aim to provide our listeners an unparalleled entertainment experience. For cricket aficionados, we are providing an excellent sports entertainment experience where they can not only listen to the show but participate and voice their opinion.”

LIC Housing Finance too conveyed its delight at associating with 92.7 Big FM’s ‘Big Cricket Headquarter’. “In a country where cricket is considered a religion, we feel immense pleasure to be associated with ace cricketer Virender Sehwag through this campaign,” a company spokesperson said.

‘BIG Cricket Headquarter’ will kick off with the preliminary rounds across all 45 stations of the network, inviting listeners to register for the ‘Big Cricket Expert’ contest. The RJ will engage listeners with a 20-second rapid fire quiz on cricket. Listeners will win match tickets if they get only two answers correct. The prelims will be held every hour, to enable a huge participation from listeners. Daily contests will short list 12 cricket fans who will win tickets to matches in their respective cities.

The biggest fan will get to rub shoulders with the best in the business. The ultimate winner of the ‘Big Cricket Expert’ contest, will win a truly ‘Life Banao’ experience and get an all-expenses paid trip.

The new show will be promoted through a robust multi-media promotional plan across key markets, which includes a massive marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

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