The agency's Delhi office will handle the brand. The Burman family own 65 per cent in the JV
BestMediaInfo Bureau | Delhi | February 9, 2016
McCann Health has won the creative mandate for Health Care At Home following a multi-agency pitch. The agency's Delhi office will handle the brand. As part of the win, all the creatives to be rolled out across TV, print, outdoor and digital would be conceptualised by McCann Health.
Noida-based home healthcare services provider Health Care At Home India (HCAH India) is a joint venture between the Burman family (promoters of Dabur) and founders of UK-based Health Care At Home. Till now, HCAH India was funded by its promoters â€“ the Burman family, Charles Walsh and Dr Gareth Jone (founders of Healthcare At Home, UK). Burmans own 65 per cent in the JV.
On winning the account, Dr Harshit Jain, Senior VP and Country Manager, McCann Health India, said, â€śWe are delighted to be entrusted with the brand in this nascent category, which has huge potential. We hope that this partnership will be able to bring the desired change in healthcare in India.â€ť
According to PricewaterhouseCoopers (PwC), Indiaâ€™s home healthcare industry, which consists of home-based medical devices and home services, is worth $2 billion and growing at 20 per cent annually. This sector is booming and is catching the attention of entrepreneurs and investors and is becoming an organised, technology-led industry with standards and protocols.
"We are happy to have McCann Health partnering us in creating value to our customers through their processes of deep customer and healthcare understanding, well established creative development and global expertise," said Vivek Srivastava, CEO, Healthcare At Home.
Mccann Health is Indiaâ€™s largest healthcare advertising and communications agency with offices in Mumbai and Delhi. McCann Worldgroup is a part of Interpublic Group which, in turn, is a marketing firm that claims to be operating in 120 countries.