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Komli Media expands to Indonesia

Komli Media has also partnered with Smartpipe, one of the leading real-time data brokers for network operators, for its Indonesia operations

BestMediaInfo Bureau | Delhi | February 24, 2016

KomliAPAC’s leading digital media technology brand, Komli Media, now a part of India’s SVG Media Group, has announced that it is expanding operations in South-East Asia with the opening of an office in Jakarta, Indonesia. Komli Media has also partnered with Smartpipe, one of the leading real-time data brokers for network operators, for its Indonesia operations.

Direct integration to Smartpipe will allow Komli to deliver greater audience accuracy via Smartpipe’s unique and patent protected intelligent identification technology. Smartpipe will provide Komli with MNO (Mobile Network Operator) privacy compliant, deterministic behavioural data, allowing Komli’s in-app advertising clients to accurately target specific user segments aligned to their exact requirements.

“At a time when Indonesia is experiencing a significant increase in mobile advertising growth, we are excited by the opportunity to broker targetting advertising soutions for Komli with Smartpipe,” said Chirag Shah, Business Head, Komli Media.

Komli has appointed Udit Dave as head of its South-East Asia operations based in Jakarta. The company further said that it will expand the team to 15 members in the next four months.

The company will launch with two proprietary and successful ad tech products: appjacket PLUS and Product Listing Ads (PLA) in Indonesia, Singapore and Thailand in the first stage. Malaysia, Vietnam and Phillippines launches will follow in the second stage.

Shah said, “We see tremendous business opportunity for Komli Media in South-East Asia, building on the strong brand equity that Komli enjoys in the region. Our expansion in Indonesia marks the beginning of the next phase in SVG’s journey towards becoming South East Asia’s number one digital and mobile marketing platform.”

“We are also pleased to have a leader of the caliber of Udit Dave spearheading the operations. His rich local experience and unmatched understanding of local markets is going to be an asset for Komli as we strengthen our local relationships towards serving our customers better. Udit’s priority will be to strengthen our on-ground teams and hire the best people to address the unique needs of local advertisers,” Shah added.

The company currently reaches out to more than 85 million consumers ascross South-East Asia and India. According to a recent report by eMarketer, Indonesia is the fastest growing market in terms of mobile ad ecomomy.

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