The list features a total of 17 combined Gold Lion and Gold Effie winning campaigns
BestMediaInfo Bureau | Delhi | February 22, 2016
The Gunn Report has released Cases for Creativity 2015, a round-up of the campaigns that have achieved the "Holy Grail" in advertising by winning both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness. Cases for Creativity is a yearly study by James Hurman, author and founder of innovation consultancy 'Previously Unavailable'.
Representing the high watermark of advertising achievement, 17 campaigns have accomplished such a feat in 2015. Their common theme demonstrating that more than ever, ideas that get shared socially are the ones that are winning big in terms of both effectiveness and creativity.
"There are two distinct types of campaigns that tend to be shared. Firstly, campaigns that put the brand in the service of a social cause or purpose; and secondly, where creative efforts are 'actions' more than 'words', with the brand saying less and doing more," comments James Hurman. "Brands are being ever-more inventive as they seek to do some good in the world."
"2015 gave us 17 Cases for Creativity. Back in 2012 there were just 9. In 2013 and 2014 there were 12 apiece. Creativity's effectiveness is growing over time, and I hope these new cases spur on more creative and effective work this year," added James Hurman.
The Cases for Creativity 2015 are:
To view in full The Gunn Report's Cases for Creativity 2015 study visit www.gunnreport.com