iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio
BestMediaInfo Bureau | Mumbai | February 18, 2016
iContract has won the digital and social media mandate for Garnier India, one of the biggest personal care brands in India, following a multi-agency pitch. iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio.
The mandate also includes multiple products across hair care, styling, face care, men, hair colour & season care.
Prashanth ChallapalliDelighted with the win, Prashanth Challapalli, EVP & Digital Head, iContract, said, "Garnier is a global leader in personal care, and digital is a key platform for the company and its brands to create connected communities. Our task is to deliver community building strategies, drive e-commerce and build brand love across digital and mobile platforms. This is a tremendous opportunity for us to leverage our strengths in consumer insights, brand strategy, creative and content to drive business growth and brand love for Garnier."
iContract is the digital arm of Contract Advertising and handles the digital and social media duties for brands like Shoppers Stop, Wills Lifestyle, Asian Paints, UTI Mutual Fund, HSBC, Plobal Apps, Google, YouTube and YouTube Creators among others.
