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IAMAI Digital Awards: Interactive Avenues is Best Digital Agency of Year
WatConsult's 'Sony Six' won an award for advertising and marketing for mobile. OYO Rooms awarded Best Start-up of the Year
BestMediaInfo Bureau | Delhi | February 12, 2016
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Anand Mahindra was adjudged Social Media Person of the Year at the 6th India Digital Awards presented by the Internet & Mobile Association of India (IAMAI). The Best Digital Person of the Year award was shared by Vijay Shekhar Sharma of Paytm and Bhavish Aggarwal of Ola.
WatConsult's 'Sony Six' won an award for advertising and marketing for mobile. Interactive Avenues won the Best Digital Agency of the Year award.
Talking about the win, Amardeep Singh, Co-Founder & CEO of Interactive Avenues, said, “This is a hat trick achievement for Interactive Avenues as it's our third consecutive year of winning this award. These awards recognize and celebrate our creativity, innovation, and inspire us to scale greater heights. I am excited on our win and congratulate the entire team for making this happen.”
The winners were announced at the 10th India Digital Summit in New Delhi yesterday. The awards were given in six categories and 32 sub-categories for the internet and mobile value-added services industry.
Winners of 6th India Digital Awards:
| Award | Winner |
| Best Advertising / Marketing on Mobile | WatConsult for Sony SIX |
| Display | Madison for Marico |
| Search Marketing | iProspect for ShopClues |
| Viral Marketing Campaign | Star India |
| Email Marketing Campaign | netCore for BIBA |
| Social Media Marketing Campaign | Interactive Avenues for Micromax Interactives |
| Digital Integrated Campaign | Experience Commerce for Lenovo India |
| Execution of Performance Campaign | Realty Redefined for The Wadhwa Group |
| e-Commerce Website for a Retail Brand | www.trendin.com – Madura Fashion & Lifestyle |
| e-Commerce Website in a Specialised Category | www.pepperfry.com |
| Local Language Website | www.chuttuvattom.com – Malayala Manorama |
| News Content Website | NDTV.com |
| Travel Website | Thomas Cook |
| Financial Website | www.bankbazaar.com – A & A Dukaan Financial Services |
| Educational Website | www.simplilearn.com |
| Brand / Product Website | www.hotstar.com – Star India |
| Consumer Mobile Service | National Mobile Number Portability – Vodafone India |
| Mobile Enterprise Product or Services | Abbott India Radio |
| Mobile Game | Star Chef by 99Games |
| Innovative Mobile App | Inshorts |
| Mobile Money Prepaid Card / Product | Happay and Payback |
| Money Product / Service | mVisa |
| Digital Payment Facilitator | Avenues India |
| Digital Wallet | Paytm |
| Money Transfer Programme | MobiKwik |
| Payment Technology / Solution Provider | PayU Payments |
| Best use of Mobile for Social and Economic Development | Karnataka MobileOne by Centre for e-Governance |
| Best use of Internet for Social and Economic Development | Intelligent Grid & Smart Metering Solution by Essel Infraprojects |
| Start-Up of the Year | OYO Rooms |
| Digital Person of the Year | Vijay Shekhar Sharma & Bhavish Aggarwal |
| Digital Agency of the Year | Interactive Avenues |
| Social Media Person of the Year | Anand Mahindra |
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