Amplifon is a global hearing care service provider. The business was won in a multi-agency pitch in which leading agencies participated
BestMediaInfo Bureau | Delhi |Â February 25, 2016
Havas Media Group India has won the integrated media mandate of Amplifon India, a leading hearing care service provider. The mandate comes post a keenly fought multi-agency pitch in which leading agencies participated. The account will be handled from the agency Gurgaon office.
For Havas Media, this win comes on the back of a stellar new business performance in 2015 where it won more than Rs 300 crore worth of new business.
With over 60 years of experience in treating hearing disorders, Amplifon has always looked to providing excellent client care in hearing loss diagnosis and treatment. The largest hearing care service provider in the world, Amplifone is spread across 22 countries and has more than 5,500 clinics across the globe. The company had been listed on the STAR Segment and FTSE Italia Mid Cap Index on the Italian Stock Exchange.
Samit Verma, CEO, Amplifon India, said, âWe were impressed with Havas Mediaâs strategic thinking and passion. With their keen interest in our business and senior management involvement, the course has been set for a long-term relationship.â
Shveta Paul, Marketing Director, Amplifon India, commented âWe were looking for a partner who could give us strategic directions and international learnings. Havas gave us both. Besides that, we found their âMeaningful Connections Planningâ process very relevant for our brand. We are happy to be partnering with them.â
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, âWe are privileged to win the prestigious Amplifon business. Our âMeaningful Brandsâ philosophy resonates with a brand like theirs which has already touched many lives. We look forward to a meaningful association with them.â
Mohit Joshi, Managing Director, Havas Media Group India, commented, âThis is a great business win. With each passing day, our confidence on our digital at the core approach keeps getting stronger. We look forward to being Amplifonâs partners in their growth journey.â