‘View with Nina dos Santos’ will air at 4.30 PM IST from London; ‘CNNMoney’ with Maggie Lake will air at 7.30 PM IST, and ‘Quest Means Business’ will air from New York at 2.30 AM IST
Delhi | February 18, 2016
CNN Worldwide has announced the expansion of its CNNMoney brand internationally, across both television and digital, to take to consumers around the world its industry-leading business and financial news and analysis. With the addition of staff in Hong Kong, New Delhi, London, and Dubai, CNNMoney will launch new franchises, series, features and reporting tailored directly to the regions and audiences it covers.
The CNNMoney International relaunch builds on the success of CNNMoney US, while utilizing the power and reach of CNN International, under one banner. Richard Quest, anchor of the famed ‘Quest Means Business’ show will be Editor-at-large of CNNMoney.
“By uniting our portfolio of US and international business reporting under the CNNMoney brand, we now offer an even more compelling product to globally-minded consumers hungry for a smart, accessible business and financial news experience – everywhere in the world,” said Mike McCarthy, Senior VP and General Manager, CNN International.
The coverage will span Asia, Europe, the Middle East, Africa and Latin America. It will focus on global markets and the economy, business strategy, corporate leadership, global brands, business travel, lifestyle and luxury, as well as industries such as auto, energy and technology. The venture will tap the talents of Richard Quest, Nina dos Santos and Maggie Lake.
CNNMoney’s ‘View with Nina dos Santos’ will air at 4.30 PM IST from London, ‘CNNMoney with Maggie Lake’ will air at 7.30 PM IST and ‘Quest Means Business’, anchored by Richard Quest, will air from New York at 2.30 AM IST.
Quest, who will now serve as Editor-at-Large for CNNMoney, will pen a global daily newsletter ‘CNNMoney Presents: Quest Means Business’, timed to the opening of the Asia markets.
Also joining the CNNMoney roster are Andrew Stevens, Asia Pacific Editor based in Hong Kong, John Defterios, Emerging Markets Editor based in Abu Dhabi, Eleni Giokos, Africa Business Correspondent based in Johannesburg, and Samuel Burke, CNNMoney Business Correspondent based in New York. The multi-platform editorial teams will be led by Penny Manis, Director of Global Business News Programming based in New York, and Mark Thompson, Managing Editor of CNNMoney International who is based in London.
The global initiative will expand CNNMoney’s data-driven story-telling and digital war rooms to the international bureau, arming reporters with the most advanced tools and analytics available to drive and react to stories in the global marketplace.
Sunita Rajan, VP, Advertising Sales Asia Pacific, CNN International, said, “CNNMoney is an important and unique business offering for the Asia-Pacific market that already resonates with a core premium audience. This global expansion will amplify that engagement and attract a wider audience who want business at their fingertips. The synergy between the influential CNNMoney brand and journalistic excellence creates a compelling advertising proposition and something our clients are genuinely excited about.”